Project Management

-Secure media placements and actively pitch client news and story ideas to a variety of national outlets for a Fortune 500 company
-Coordinate public relations tactics by managing workflow, logistics and interaction amongst account, digital and creative teams
-Conduct interviews with client spokespeople and industry experts for national radio promotion and press release distribution to hundreds of media outlets
-Manage client relationships through strong client service and collaboration, providing them with campaign progress updates and metrics
-Support events by coordinating with vendors and media contacts while being a reliable on-site resource to clients and team members
-Assist the launch of a new client product by strategizing pre-launch, launch and post-launch tactics
-Draft and edit press releases, social media, newsletters, presentations, articles and blogs
-Develop SEO optimized newsletter, website and social copy to highlight brand voice and client company offerings; create a daily newsletter distributed to over 2,000 of the client's employees

-Produced multiple webpages to promote IT and cyber security offerings to drive awareness to brand
-Assisted in the rebranding and promotion of new sub-brands and acquired domains
-Expanded company SEO to enhance costumer engagement
-Managed all social media platforms, created content and interacted with partners and customers
-Designed and produced newsletters, email blasts and infographics to improve marketing strategy

-Worked alongside global teams to create quality media relations and content to a variety of accounts in different industries; maintained social media accounts and calendars
-Drafted press materials such as press releases, media lists, pitches and briefing documents
-Created and shared weekly news updates to each account, ensuring teams stayed up-to-date with industry insights and trends

B.A.: Communication | Concentration: Public Relations
Minor: Psychology
Magna cum laude