Theresa Baughman
Theresa Baughman

Strategist

Actively looking · Member since 7 Jan 2025
Message
Location
United States
Desired salary
Unspecified
Work preference
Full Time
Experience level
Not set

About

Professional summary

In my current role at the online publication What Sleeps Beneath, I balance many projects simultaneously while prioritizing quality. This includes the management of an editorial calendar, communicating with key stakeholders on upcoming and current projects, project assignment through our workflow systems, and facilitating idea-generating conversations across teams in an encouraging, uplifting, and exciting manner. I am particularly adept at cross-department collaboration. In every role that I have held, from non-profit work to exhibition design, I have built impressive outcomes with limited resources under tight deadlines.

My skills include writing, proofreading, copy-editing, public speaking, visual design, and an unquenchable curiosity for learning new things. I am extremely resourceful and quick to adapt to changing project environments. My educational background in Studio Arts with a concentration in Cultural Anthropology from the University of Pittsburgh has also equipped me with a unique perspective on cultural analysis and content strategy, which are crucial in understanding and meeting diverse consumer needs.

Skills

12 capabilities

Experience

Career history

UX Designer Hellbender Vinyl

I was hired to design a user-friendly website for musicians to order custom vinyl records.

-Worked within the brand’s design system to develop a user-friendly interface that incorporated the logo, color, and voice of Hellbender
-Implemented responsive design techniques via Figma
-Identified user pain points and developed solutions through iteration to improve mobile traffic, reduce abandoned carts, and ensure a positive user experience through checkout
-Built effective designs under strict budget and time constraints

Content Writer & Strategy What Sleeps Beneath

As co-founder for this rigorous publication I wear many hats including writer, editor, creative director, and strategic planner.

-Establish and direct company vision through entire product life cycle including ideation, specification, development, release, analysis, and iteration
-Collaborate with social media manager on content development by analyzing market trends to maintain a competitive edge across platforms
-Develop and implement virtual and in-person programming to improve readership and website engagement by an average of 12% growth every year, resulting in positive critical reception and boosting public reputation
-Copy edit, content edit, proofread, and collaborate on articles with fellow writers and editors to refine storylines, ensure cohesive narratives that resonate with diverse audiences, and create polished final products
-Develop and write publication newsletter, content strategy, website content, FAQ sections, and submission pages in line with business tone and voice standards
-Meet with co-founders and stakeholders regularly to align creative vision with business goals
-Conduct in-depth research on various subjects, integrating cultural nuances and historical accuracy to relay fact-checked information with credited sources
-Participate in public speaking engagements and in-person events as brand representative

Education

Learning history

University of Pittsburgh

BA

Bachelor of Arts in Studio Arts (Sculpture), Concentration in Cultural Anthropology
Magna Cum Laude, Program Honors

This professional hasn’t added portfolio projects yet.

This professional hasn’t listed any services yet.

People also viewed

All talent ›
Jobs Talent Salaries
Menu