Marketing & Communications Coordinator

• Support the marketing, administrative, development, and volunteer departments in day-to-day operations and special projects
• Revitalized the LinkedIn profile by managing, planning, and composing weekly content following the 2-2-1 model in alignment with existing social media marketing guidelines and goals
• Develop monthly volunteer newsletter with updates, resources, and recognition for volunteers
• Write social media copy, research and compose feature-length stories for magazine publication, and review various written materials and social media content for the marketing department

• Launched a TikTok account for a local mid-sized nonprofit, reaching 20k accounts in the first 90 days with weekly content
• Conceptualized, filmed, and edited original and trending content for TikTok and Reels
• Adapted to marketing and communications style guidelines and aligned all content with established mission-based pillars
• Drafted, edited, and reviewed copy for Instagram, Facebook, and TikTok content

Planned and developed social media campaigns to promote dance performances, student coursework, and auditions to prospective students and fellow dance college programs
• Researched and published feature-length stories about students and faculty to the university’s website
• Communicated with prospective and committed students and families to prepare for college transition and successful integration into dance program
• Data tagged, electronically organized, and distributed images and video content for faculty and student use in accordance with university media standards and photographer guidelines
• Coordinated and represented at recruitment events, including unified auditions, program and campus tours, and open house appearances, in collaboration with department faculty and administrative staff