Lana Schupbach
Lana Schupbach

Experienced Media Professional & Coach

Actively looking · Member since 17 Mar 2025
Message
Location
United States
Desired salary
from 50 USD/hourly
Work preference
Part Time
Experience level
Not set

About

Professional summary

With over 15 years in network television production, I bring deep expertise in storytelling, media strategy, and audience engagement. As a former senior producer, I led teams of writers and editors to create compelling content that resonated with audiences. Now, as a communications consultant and media coach, I help individuals and brands craft their message with confidence. Passionate about connection, I thrive in roles that leverage my communication skills—whether through the spoken word, written text, or visual storytelling.

Skills

11 capabilities

Experience

Career history

Senior Producer NBC Universal / TODAY show

Led the creative vision for a live morning program, overseeing multiple short- and long-term series. Developed original content, identified compelling stories, and managed a team of 25 writers and producers. Directed content strategies to enhance audience engagement while ensuring smooth program execution. Wrote and edited on-air scripts, ensuring clarity, accuracy, and strong storytelling elements.

Coordinating Producer NBC Universal / TODAY show

Managed daily control room operations, ensuring a seamless live broadcast. Led a team of 25 producers, executing creative elements to elevate the program’s quality and impact. Edited scripts and provided content direction to align with the show's voice and audience expectations.

Producer NBC Universal / TODAY show

Developed and produced engaging live and taped content for the popular morning program. Managed multi-camera field shoots and oversaw all aspects of post-production. Wrote and refined scripts for on-air talent to ensure smooth, engaging delivery.

Producer NBC Universal / msnbc

Oversaw live broadcasts, breaking news coverage, and high-profile segments at MSNBC. As a Line Producer for Weekends with Alex Witt and Disrupt with Karen Finney, I managed the execution of live programming, refined scripts for clarity and impact, and coordinated top-tier guest discussions. I played a pivotal role in launching Disrupt, shaping its brand and creative direction. Earlier, as an Associate Producer at The Rachel Maddow Show, I led on-air graphics production, ensuring accuracy and editorial excellence. Throughout these years, I thrived in fast-paced, high-stakes environments, delivering compelling and engaging content to national audiences.

Education

Learning history

Marymount Manhattan College

Communications

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