Published technical and copywriter with a proven ability to translate complex concepts into clear, engaging content. Seeking to leverage 5+ years of experience in creating user manuals, white papers, web content and marketing copy to contribute to a dynamic organization’s communication strategy. Skilled at tailoring tone and style for diverse audiences while meeting tight deadlines and maintaining brand consistency.
- Designed visually engaging social media content using Canva, aligning with brand guidelines to drive audience engagement and visibility reaching over 5000 Instagram and Facebook users
- Collaborated with team members to develop and execute creative strategies that increased social media outreach and audience engagement
- Proofread and edited the UWS Annual Report ensuring clarity, consistency, and accuracy
- Developed clear, user-focused documentation including help systems, README files and user guides for CaseWare software products by closely collaborating with developers, QA and product managers to ensure technical accuracy and usability
- Monitored and tracked documentation-related bugs and user feedback using a CRM system ensuring timely updates and continuous improvement of content based on real-world user issues and insights
- Created and maintained the CaseWare Documentation Team Style Guide establishing consistent standards for tone, terminology, and formatting across all technical content to support both end users and internal teams
- Supported the sales team by providing expert guidance on GIS and remote sensing technologies, helping to address client queries and drive informed purchasing decisions
- Developed and presented engaging live webinars and technical presentations for external audiences, effectively communicating complex concepts and product features
- Represented the company at trade shows and conferences, providing technical support and tailored solutions to prospective clients and existing users during product evaluations
- Produced and maintained a wide range of technical marketing materials (including case studies, brochures, whitepapers, and webinars) to support online and print campaigns for both new and established products
- Co-authored and published a feature article in Professional Surveyor Magazine, showcasing subject-matter expertise
Bachelor of Arts, Geography
Post-Graduate Certificate, Geographic Information Systems
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