Content Strategist | Lifestyle Journalist | UX Writer

• Lead integrated marketing and communications strategies across the mortgage ecosystem.
• Write short- and long-form data-driven content including ebooks, case studies, thought leadership, news articles, website copy, email campaigns and social media messaging.
• Translate complex mortgage technology releases into accessible, actionable content for users.
• Apply a journalistic approach to elevate brand storytelling, positioning the company as a trusted industry voice.
• Authored the most-viewed insight article of 2024, increasing technology adoption by 36%.

• Wrote short- and long-form SEO-driven marketing content and B2B/B2C communications supporting mortgage origination and servicing initiatives.
• Collaborated with executives and other industry experts to craft strategic, bylined and ghostwritten content and thought leadership to build brand trust and credibility.
• Boosted awareness, engagement and conversion through SEO-optimized content.

• Write and edit content for leading digital and print publications including Fodor’s, Lonely Planet, Fodor’s, Wine Enthusiast and Business Insider, specializing in travel, lifestyle, food and wine.
• Leverage two decades of experience to craft immersive, engaging editorial stories that connect with readers and build brand loyalty.
• Create SEO-optimized blog posts and e-commerce copy focused on driving conversions.

• Led content strategy and campaign direction for a digital spirits marketplace and community, aligning storytelling with brand growth and audience acquisition goals.
• Managed team of freelance writers, editorial calendar and multi-channel campaigns to ensure timely delivery and consistent brand voice.
• Collaborated with distilleries, bars and brands to enhance product visibility through co-branded content and social campaigns.

Communication / French (Double Major)
3.87 GPA, Summa Cum Laude