SEO & Overseas Promotion Specialist

I am an experienced SEO and marketing professional currently working in a biotechnology company. My role involves on-page and off-site SEO, where I utilize tools like Screaming Frog to identify website issues and provide recommendations for improvement. I also conduct annual metrics analysis to enhance organic sessions and conversions. Additionally, I am responsible for writing web content and promotional articles, ensuring that our online presence is strong and effective.

In my current position, I manage business development communications, including writing client development emails and conducting email marketing campaigns. My efforts have resulted in a significant increase in our promotional platform resources. I also explore and negotiate advertising contracts, ensuring that we have the best marketing channels available.

I have been involved in supporting exhibition events, where I provide detailed reports and assist overseas teams with participation. This includes negotiating price packages and conducting SEO promotions before, during, and after events. My experience in managing webinars has also been extensive, where I handle everything from invitation letters to post-event follow-ups.

As a project manager for the Higher Education Scholarship Program, I modify and publish website content, contact universities for listings, and review application materials. My role requires a keen eye for detail and the ability to communicate effectively with various stakeholders.

I hold a Master of Arts in English Studies and a Bachelor of Arts in English Linguistics. My skills include Microsoft Office, Google SEO, and data analysis, which I have honed throughout my career. I am passionate about continuous learning and staying updated with the latest trends in SEO and marketing.