Shane Lawless
Shane Lawless

Sales | Digital Growth & Revenue Operations Specialist

Actively looking · Member since 1 Aug 2025
Location
Spain
Desired salary
Unspecified
Work preference
Full Time
Experience level
Not set

About

Professional summary

I am a results-driven professional with over 5 years of experience in sales and digital growth. My expertise lies in delivering 4× ROI on paid campaigns, generating and closing high-value leads, and maintaining a client satisfaction rate of over 95%. I have a strong background in CRM automation, pipeline development, and building data-driven dashboards that uncover upsell opportunities while streamlining workflows and scaling client portfolios.

In my current role as a Business Development Representative at Annagh Consulting, I have successfully driven over €1.2M in revenue by architecting end-to-end sales strategies and closing high-value deals. I have also built and led a virtual team of freelancers, significantly boosting lead generation and improving conversion rates.

Previously, I worked as a Digital Marketing & Client Success Associate at Global Language Stays LTD, where I achieved a 4× ROI on paid social campaigns and maintained a 95% client satisfaction rate through proactive communication and issue resolution.

I am passionate about leveraging data to inform strategic decisions and drive growth. My skills in building real-time dashboards and lead-scoring models have been instrumental in optimizing sales processes and enhancing client engagement.

I am committed to continuous learning and professional development, as evidenced by my certifications in HubSpot Sales Development and Social Media Marketing. I thrive in collaborative environments and enjoy cultivating long-term relationships with clients and colleagues alike.

Skills

9 capabilities

Experience

Career history

Business Development Representative (Remote) Annagh Consulting

Drove €1.2M+ in revenue by architecting end-to-end sales strategies, closing high-value deals (average €25K+) and maintaining a 90%+ client retention rate. Scaled operations globally, building and automating CRM workflows (HubSpot), invoicing, and onboarding processes—cutting manual work by 40% and accelerating deal cycles. Built and led a virtual team of cross-border freelancers and junior SDRs, boosting social media-driven lead generation by 200% and improving conversion rates by 25%.

Digital Marketing & Client Success Associate NancyHut Solutions LTD

Delivered 4× ROI on paid social campaigns through real-time performance analysis and budget optimization. Achieved 95% client satisfaction by proactively managing communications, resolving issues, and ensuring on-time, on-budget delivery.

Digital Marketing & Client Success Associate Global Language Stays LTD

Built dashboards that uncovered upsell opportunities, driving a 20% boost in repeat engagements.

Education

Learning history
No education data available.

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