Director of Marketing

Designed and implemented comprehensive marketing strategies to drive brand growth, customer acquisition, and revenue performance. Led cross-functional teams — including creative, digital, content, and product marketing — to deliver cohesive and impactful campaigns. Managed multi-channel marketing initiatives spanning digital, social, email, influencer partnerships, SEO/SEM, and traditional advertising. Conducted in-depth analysis of market trends, customer data, and competitor strategies to guide decision-making and optimize results. Expanded lead generation efforts, resulting in growth in qualified pipeline and improvement. Oversaw annual marketing budgets exceeding $1 million, consistently achieving high ROI and operational efficiency. Recruited, mentored, and managed high-performing marketing teams, fostering a culture of creativity, accountability, and professional development. Led successful product launches and go-to-market strategies in collaboration with sales, product, and executive leadership. Implemented marketing automation and CRM strategies to improve engagement and enhance customer experience.

Developed and maintained client relationships by producing detailed estimates, proposals, and bids, securing new business consistently. Oversaw recruitment, hiring, and training of employees to ensure operational excellence and consistent team performance. Supervised crews, coordinated project schedules, managed supply procurement, and addressed customer inquiries with precision. Streamlined employee scheduling and optimized project execution to meet tight deadlines and maintain quality standards. Directed all painting-related activities, including surface preparation, application, and post-project cleanup, ensuring superior results. Managed administrative duties such as handling customer communications, resolving insurance matters, and maintaining office systems.