I am a highly experienced senior brand, marketing and creative professional with over 15 years’ experience shaping brands and campaigns that engage, inspire action and deliver impact. Throughout my career, I have demonstrated a proven ability to lead and inspire teams with calm, compassionate and collaborative leadership, delivering strong results by turning brand purpose into powerful storytelling that mobilises audiences. My focus is on using strategic brand expertise to drive meaningful impact, with an excellent track record of creating integrated, insight-led strategies across paid, earned and owned channels to support organisational priorities and grow brand equity and audience engagement.
Currently, I work as a Freelance Marketing Consultant based in Bath, delivering brand and creative strategy projects such as those for Bath Spa University’s Centre for Cultural and Creative Industries. I have successfully created and delivered keynote events, developed clear narratives and distinctive branded assets, and achieved full attendance and high-profile coverage, demonstrating my ability to align brand storytelling with purpose and translate strategic vision into audience-focused delivery.
I am also the founder of The Love Makers Craft Café in Bath, a small creative venture fostering real-world connection through craft, creativity and community. I created the brand from scratch and grew its Instagram following organically to 8,000 within the first year.
Previously, I held senior leadership roles including Head of Marketing at Various Eateries Ltd in London, where I was responsible for brand and communications strategy across multiple hospitality brands. I managed significant marketing budgets, led brand repositioning efforts, and delivered integrated campaigns that increased engagement and web traffic substantially.
My freelance marketing consultancy experience includes working with diverse clients such as MOBO Awards & Trust, Plumen, KinderGo, SustainIt, Handel & Hendrix, and Aire. I have developed and implemented brand and corporate communications strategies, managed PR, campaigns, stakeholder engagement and creative content.
Earlier in my career, I was Head of Marketing & Communications at The Hospital Club in London, where I revitalised the brand, drove revenue growth, reduced membership churn, and built strategic partnerships with prestigious organisations. I also worked at the BBC in various roles, lastly as Brand Executive for BBC FOUR, managing brand campaigns across all BBC channels and completing a CIM Professional Diploma in Marketing.
My core strengths include brand strategy, creative direction, purpose-led storytelling, audience insight, data-informed marketing, stakeholder engagement, team leadership, campaign evaluation, and cross-sector collaboration.
