Paid Media Specialist/ Writer

I am a Paid Media Specialist with 3 years of hands-on experience managing Meta Ads on Facebook and Instagram. My expertise lies in digital marketing, campaign optimization, and performance analysis, where I have successfully driven results for multiple clients. I have a strong background in journalism and content creation, which complements my marketing skills by enabling me to craft compelling ad copy and engaging content.

Throughout my career, I have planned, launched, and managed Meta Ads campaigns, focusing on audience targeting, A/B testing, and budget management. I am skilled in building custom and lookalike audiences to maximize campaign reach and effectiveness. My analytical approach allows me to monitor key performance indicators such as CTR, CPC, CPM, and conversions, and optimize campaigns based on data insights.

As a founder of GROW Media, I have taken full ownership of campaign strategy and execution, ensuring that client goals are met with precision and creativity. Prior to this, I worked as a freelance Digital Marketing Specialist, collaborating closely with clients to define goals and KPIs, and delivering tailored advertising solutions.

In addition to my marketing expertise, I have extensive experience as a journalist and news editor, where I developed strong research, writing, and editing skills. This experience has honed my ability to work under tight deadlines and maintain accuracy and clarity in all published content.

I am fluent in Romanian, advanced in Russian, and have intermediate proficiency in English. I am passionate about leveraging my combined skills in media and marketing to create impactful advertising campaigns that drive business growth.