I am a recognized marketing executive with a 20-year success record of growing media, entertainment, technology, and SaaS businesses by driving brand transformation, digital revenue growth, and go-to-market strategy. I offer deep expertise in both B2B and consumer marketing, with a proven record of scaling global teams and operations through M&A, IPOs, and international expansion. Throughout my career, I have held CMO and senior leadership positions at the Virgin Group, Electronic Arts, and The Walt Disney Company. I am known for a servant leadership approach, cultural intelligence, and the ability to confidently lead and influence through complexity and change.
My expertise includes global brand strategy and positioning, omnichannel marketing, P&L ownership of $200M, international team leadership, digital marketing and ecommerce, M&A marketing integration, IPO communications and positioning, international expansion and market entry, go-to-market strategy, AI/ML and digital transformation, brand narrative and storytelling, and board service and corporate governance.
I have built and led international marketing organizations of 60+ professionals across 40+ markets while maintaining operational excellence during organizational transitions at Electronic Arts and Disney. I delivered 2x revenue growth and 40% EBITDA across a global entertainment portfolio through integrated marketing campaigns and strategic brand positioning initiatives as Chief Marketing Officer at Audio Network. I have demonstrated fiscal responsibility managing cumulative investments exceeding $500M across several organizations, maintaining cost efficiency during complex business transformations.
I spearheaded Asia Pacific expansion including Tokyo Disneyland extension and Hong Kong Disneyland development, managing complex government negotiations and partner relationships worth billions in investment. I managed marketing integration through 6+ major acquisitions, including Audio Network's three consecutive transitions, the ABC Television acquisition at Disney, and multiple European gaming studios at Electronic Arts. I positioned Audio Network as a premium acquisition target through strategic brand development, contributing to successful exits that generated substantial returns for private equity stakeholders.
I directed marketing strategy across Virgin Group's 30+ companies – including billion-dollar businesses spanning banking, mobile, hospitality, and transportation. I served on international boards at EA and Virgin while providing strategic counsel to C-suite executives and private equity leadership on portfolio positioning, market opportunities, and acquisition evaluations. I am passionate about driving growth acceleration, business and brand transformation, and strategic value creation through marketing leadership and advisory.
Established the growth and advisory consultancy to support C-suite leaders in growth acceleration, business/brand transformation, and strategic value creation. Engagements focus on marketing and brand strategy, business development, market expansion, transformational change initiatives, investment advisory for smart capital allocation and long-term value growth, and M&A support.
Reported directly to the CEO, drove marketing strategy, managed a budget of $100M, and led comprehensive marketing operations across 40+ international markets. Led brand transformation through complex ownership transitions. Delivered double-digit growth, built a 40-person cross-functional marketing team, established partnerships generating $40M+ in annual revenue, increased sales conversion by 95%, launched regional campaigns enhancing pipeline growth by 75%+, managed marketing integration through three acquisitions, and served as primary marketing liaison to Blackstone leadership and board members.
Led go-to-market strategy and brand positioning for a $300M-funded augmented reality technology startup. Assembled and led a 35-person team across digital marketing, communications, customer outreach, and experiential engagement. Crafted corporate narrative and market entry strategy, established product marketing function, developed digital ecosystem driving 300M media impressions, transitioned company to market-ready technology platform, and contributed to sale of 150+ patents.
Led brand strategy and marketing oversight across Virgin's global portfolio of 30+ businesses. Managed 30+ CMOs and senior marketing executives, optimized licensing revenue, reviewed acquisition opportunities, executed rebranding initiatives, led purpose committee initiatives, generated $56M+ in royalty and brand licensing revenue, supported U.S. market entry of Virgin Galactic, Virgin Hotels, and Virgin Cruises, and led digital and social content teams increasing engagement by 95%.
Managed $200M+ marketing budget, led international branding and execution across 22 EU and 7 Asia Pacific markets. Built European marketing organization, unified global digital marketing, improved ROI, drove 12%+ revenue growth, led campaigns for FIFA, Battlefield, and Need for Speed, directed 60-person marketing team, consolidated media agencies, implemented consumer analytics, joined International Board, led marketing due diligence and integration for multiple European studio acquisitions.
Reported to SVP and GM of International, managed marketing communications across European markets, supported digital transformation and brand initiatives.
Led Asia Pacific marketing expansion including Tokyo Disneyland extension and Hong Kong Disneyland development. Managed government negotiations and partner relationships. Served as strategic advisor to CEOs, led marketing integration for ABC Television acquisition, directed regional marketing for 8 key Asia Pacific markets, anchored philanthropic strategies and volunteer programs, delivered global events including Disney Cruise Line launch and Disneyland Paris 5th Anniversary.
Supported C-suite and board initiatives, aligned 40+ global divisions for synergy campaigns and integrated brand promotions, led marketing integration for acquisitions, and launched major theatrical and franchise campaigns.
Handled publicity and communications supporting corporate marketing and brand initiatives.
Certification in AI: Business Strategies & Application
Bachelor of Arts in Mass Communications & Public Relations
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