Alejandro Lanus
Alejandro Lanus

Account Manager LATAM - Ads Sales

Actively looking · Member since 22 Apr 2026
Message
Location
Argentina
Desired salary
Unspecified
Work preference
Full Time, Contract, Part Time
Experience level
Not set

About

Professional summary

I am a professional with solid experience in marketing and advertising at ESPN and Disney, specializing in account management, brand partnerships, and integrated content development for brands. I have extensive experience leading end-to-end projects and coordinating regional teams to achieve business and positioning objectives. My expertise lies in comprehensive account management and tracking of commercial agreements from inception to completion for Latin America. I provide support to sales executives in defining available advertising space for broadcasts or sporting events, adapting brand messaging for organic integration into Disney content.

Previously, I worked as a Marketing Solutions Specialist LATAM at ESPN, where I developed comprehensive content proposals and managed brand partnerships for all of Latin America. I assisted regional teams and led end-to-end processes from idea to final execution. I also served as General Coordinator HD Operations at ESPN, planning, coordinating, and executing HD broadcasts for all programming, including global events such as World Cups and Olympic Games, ensuring 24/7 coverage with a team of 10 people under my supervision.

Earlier in my career, I was a TV Producer at ESPN, producing daily shows like "Hablemos de Fútbol Internacional" and "Pura Química." I also developed the Bookings area at the start of ESPN's operations, managing international suppliers, technical logistics of transmissions, and optimization of satellite capacity, along with administration in SAP and signal quality control.

I am proficient with digital tools such as Workfront, Trello, and CRM systems, and have strong skills in Microsoft Office. I am fluent in English at an upper-intermediate level. I am passionate about sports sponsorship and evolving marketing strategies within the Latin American market. I am currently pursuing further education in Public & Institutional Relations and Digital Marketing and Advertising to enhance my professional capabilities.

I am eager to leverage my experience and skills to contribute to dynamic teams and projects that drive brand growth and successful advertising campaigns across Latin America.

Skills

16 capabilities

Experience

Career history

Account Manager LATAM - Ads Sales The Walt Disney Company

Comprehensive account management and tracking of commercial agreements from inception to completion for Latin America. Providing support to sales executives in defining available advertising space for broadcasts or sporting events, and adapting brand messaging for organic integration into Disney content.

Marketing Solutions Specialist LATAM ESPN

Development of comprehensive content proposals and management of Brand Partnerships for all of Latin America, assisting regional teams and leading end-to-end processes from idea to final execution.

General Coordinator HD Operations ESPN

Planning, coordination, and execution of HD broadcasts for all programming, including global events (World Cups and Olympic Games), ensuring 24/7 coverage. Supervised a team of 10 people.

TV Producer ESPN

Produced daily shows "Hablemos de Fútbol Internacional" and "Pura Química."

General Coordinator Bookings ESPN ESPN

Developed the Bookings area at the start of ESPN's operations, managing international suppliers, technical logistics of transmissions, optimization of satellite capacity, administration in SAP, and signal quality control.

Education

Learning history

Universidad Siglo 21

Certificate in Digital Marketing and Advertising

Colegio Champagnat

Public & Institutional Relations

Universidad Siglo 21

Sports Sponsorship

Evolución CONMEBOL

7

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