I am a Communication professional with over 10 years of experience in institutional communication, Social Media, and strategic content development. Throughout my career, I have worked across the health, education, public sector, and B2B segments, managing multiple accounts and delivering editorial planning, digital and institutional campaigns, press advisory, SAC 2.0, crisis management, and KPI analysis. I hold a Bachelor's degree in Journalism from the Federal University of Piauí (UFPI).
My expertise includes managing digital communication channels such as social media, websites, portals, and applications. I have successfully planned and executed content strategies and institutional campaigns, coordinated internal communication, and organized institutional events. I am skilled in managing SAC 2.0, maintaining relationships with the press, and coordinating suppliers including agencies, producers, and influencers.
I have experience leading communication during crisis situations and producing scripts for institutional videos. Monitoring KPIs and continuously optimizing digital strategies are part of my daily responsibilities. I have also developed content strategies and brand positioning for the aesthetics and legal sectors, as well as planned editorial content and produced social media materials.
My background includes marketing assistance roles where I planned and executed digital campaigns, managed social media, created graphic pieces, and covered institutional events. I have been responsible for communication and marketing strategies, content management for websites, blogs, and social media, and organizing events.
I have worked in public and institutional communication, producing press content, managing crises, and coordinating campaigns and events. I have led institutional communication for a government agency, defined strategies, interfaced with management, and strengthened the institutional image with the press and external audiences.
My early career involved producing content for social media and institutional websites, graphic creation, and press advisory support. I also have experience producing radio and TV programs, scripting special programs and VTs, organizing editorial flows, and leading teams as an interim editor-in-chief. Additionally, I have produced journalistic reports and managed editorial agendas for news portals.
