CMO | Marketing and Communication Director
About Me
I am a results-driven Marketing and Communications Director with a strong focus on revenue growth, demand generation, and brand positioning. Over my career, I have delivered measurable business impact, including generating over $26M MXN in incremental revenue, achieving 7x ROI, and driving double-digit market growth through integrated marketing and communication strategies. I specialize in building marketing and communication functions from the ground up, ensuring sustainable growth and brand strength.
My expertise lies in demand generation and customer acquisition, brand positioning and market expansion, digital transformation, and marketing strategy. I have successfully led ESG strategy initiatives and enhanced corporate reputation, acting as a strategic advisor to CEOs and Boards. I am passionate about leading high-performance teams and fostering cross-functional alignment to achieve organizational goals.
Throughout my professional journey, I have developed and executed digital marketing campaigns that generated over 60,000 qualified leads and more than 1 million annual interactions. I have managed integrated campaigns delivering over 200 million annual media impressions across offline and online channels. My social media strategies have grown audiences by 800%, achieving over 95% positive sentiment.
I have served as an institutional spokesperson and positioned organizations as sustainability leaders across Latin America through effective public relations strategies. My experience includes advising brands on marketing strategy, CRM, mass media, and below-the-line activations, increasing brand awareness and sales through integrated campaigns.
I am proficient in leading brand growth strategies across multiple regions including Mexico, the U.S., and Central America, managing large budgets with strong ROI, and executing innovative brand activations. I am committed to continuous learning and currently pursuing a Master’s Degree in Digital Business to further enhance my strategic capabilities.
Skills
CRMStakeholder ManagementLead GenerationTeam LeadershipDigital MarketingBudget ManagementMarketing StrategyTeam BuildingDemand GenerationContent MarketingContent StrategyContent DevelopmentPublic Relations
Education
Master's Degree in Digital Business
Bachelor's Degree in Communications
Experience
Develop growth, positioning, and go-to-market strategies for organizations. Design brand narratives and demand generation strategies. Implement digital marketing, inbound, and strategic partnerships (ATL & BTL media).
Built and led the Marketing & Communication functions from scratch. Generated +60k qualified leads and +1M annual interactions through digital strategies. Delivered +200M annual media impressions (offline and online). Grew social presence by 800% (30k → 270k followers), achieving +95% positive sentiment. Positioned the organization as a sustainability leader across LATAM through PR strategies. Served as strategic advisor to the CEO and Board on ESG narrative and corporate reputation. Acted as institutional spokesperson.
Advised brands on marketing strategy, CRM, mass media, and BTL activations. Increased brand awareness and sales through integrated campaigns.
Led brand growth strategy across Mexico, the U.S., and Central America. Generated +$26M MXN in incremental revenue through promotional campaigns. Increased brand awareness by 47% through targeted campaigns and sponsorships. Executed disruptive brand activations, including in-flight concerts at 35,000 feet, generating +$8M MXN in earned media within 24 hours. Managed an annual budget of $27M MXN with an average ROI of 7x.
Led brand redesign and integrated marketing campaigns for Todito Card and Bueno (prepaid cards). Increased market share by 20% within 6 months. Developed ATL and BTL strategies focused on retail and convenience channels.
Launched and led LATAM’s first BTL marketing publication. Developed national and international content strategy and positioned the publication.
Developed BTL marketing and communication strategies for national and international brands.
Developed creative strategies and campaigns for consumer, service, and aviation brands. Contributed to a Gold Effie Award-winning campaign (business results-driven award).
Led internal communication strategy during organizational transformation and labor negotiations. Supported global communication efforts for Aeroméxico´s integration into SkyTeam.
Co-led relaunch and regional expansion across Latin America. Managed content strategy and branded content partnerships.