Curator and concept, CEM, Marketing Brazilian Portuguese, expansion
About Me
I am a professional with a trajectory that unfolds the secrets of branding , experience and marketing strategy
In my culture I've developed terroir ingredients to international high cocktail culture, dedicated to creating and implementing strategies that transform beverage consumption into memorable sensory journeys, whether in a bottle or in an exclusively designed experience. I specialize in Sensory Marketing and Flavor Development for brands, crafting brand identities that resonate through the senses by developing flavor profiles and narratives that differentiate and position bars, resorts, and Brazilian beverages, especially in the luxury segment. My expertise lies in infusing exclusivity, authenticity, and a deep understanding of the palate into every project, ensuring brand penetration and retention in premium markets.
I offer premium strategic consulting for hospitality and luxury distilled spirits establishments and brands seeking excellence. My experience includes developing beverage programs and experiences for exclusive destinations such as Belmond Cap Juluca in the Caribbean and renowned boutique hotels like Marré Hotel in Milagres, AL, as well as collaborations with high gastronomy groups such as Grupo Origem in Salvador. As an international curator and judge, I bring a refined eye for global excellence, having served as a juror in prestigious distilled spirits competitions in Italy, China, and the Caribbean, and as the first Brazilian juror at the Spirits Selection Concours Mondial de Bruxelles. My selection as the only Brazilian among five worldwide for the Camus Cognac specialization internship in 2024 highlights this international recognition.
I lead initiatives to enhance and promote high-value Brazilian beverages in key European markets, with notable actions in France and Portugal, solidifying their presence and perception of international quality. I collaborate with elite gastronomy, developing beverage experiences and menus aligned with the vision of starred chefs, including partnerships with renowned names such as Janaína Rueda and Bel Coelho in high gastronomy restaurants like Grupo Origem, Grupo Belmond, Fairmont Rio, Aprazível, and Pirajá.
As a high-level trainer and mentor, I work as a teacher and trainer, empowering teams to deliver luxury services and deepen synesthetic knowledge in distilled spirits, enhancing interaction with demanding clients. My mission is to decode the complex universe of flavors and aromas to create proposals that transcend the palate, embedding brands in the minds and hearts of the most sophisticated consumers.
I am passionate about optimizing beverage menus and consumption experiences, transforming establishments into references and driving results for clients. I continuously develop sensory marketing strategies that carry concept and image fixation, optimizing brand retention and reducing the need for frequency. My work is grounded in a deep understanding of consumer behavior and market trends, ensuring sustainable growth and premium positioning.
Skills
Communication SkillsProject ManagementData AnalysisBusiness DevelopmentAccount ManagementCollaborationRelationship BuildingStrategic PlanningRelationship ManagementTeam LeadershipDigital MarketingMarket ResearchMarketing StrategyCampaign ManagementContent StrategyEvent ManagementContent DevelopmentAdvertisingPublic SpeakingSocial Media Strategy
Education
Post Graduate Special Products Marketing Operations
Artisanal Cachaça Production
Master Blender and Sensory Analysis, Beverages
Graduation in Marketing
Experience
Leads sales expansion and business development in the beverage sector, applying go-to-market strategies and positioning for fermented products in Brazil. Integrates consumer behavior insights to optimize commercial strategies and ensure sustainable brand growth.
Strategic sensory development of beverages according to client/campaign proposals and strategies.
Sensory Marketing, Luxury Bar Consulting, Flavor and Perception Development for brands. Leads sales expansion and business development in the beverage sector, optimizing processes, beverage menus, and consumption experiences, transforming establishments into references and driving results for clients such as Belmond Cap Juluca in the Caribbean, Marré Hotel in Milagres, AL, and Grupo Origem in Salvador.
Serves as juror in specialized panels in Italy, China, and the Caribbean, applying deep expertise in sensory analysis to recognize and certify beverage excellence worldwide.
Produces material on beverages, trends, and curates bar events with leading names and representatives of the Brazilian sector.
Led brand repositioning through sensory marketing strategies and storytelling, elevating perception and reach of cachaça in the market.
Optimized processes, beverage menus, and consumption experiences, transforming establishments into references and driving results.
Consulted on content and specialized curation for the first TV series about cachaça ("Bendita Marvada"), contributing to elevating the narrative of cachaça to a luxury level.
Led brand repositioning, contributing to new identity and sensory marketing strategies to boost perception and consumption.
On-trade and strategies for penetration and promotion of Brazilian beverages in the local market.
Information gathering, analysis, and commercial planning to expand the domestic market; product management and presentations; business process implementation; client relationship and project design; partnerships management; trading between customers and sites in Portuguese and English; performance and results control; main customers included Giovanni, FBIZ, Cube, Ogilvy, DPZ, NBS, Naked, WK, Heineken, What, Coca Cola, CCAA, Sagatiba, Petrobras.
Contact, sale, and negotiation of proposals for special entertainment and media properties; design and project development for media sales; client relationship and sales to agencies such as AlmapBBDO, Rapp, Ag2 Publicis Modem, Click, MediaContacts, Lov, Sync, QG, iThink, Talent.
Prospecting and briefing special entertainment on web and mobile media; partnerships development; project management of advertising, traffic, content, partnerships, internal marketing, trading, and expansion.
Service and development of media briefing; proposal negotiation; campaign performance monitoring; engagement report analysis; client relationship management.
Development of relationships with publicity agencies and clients; company presentations; project development; coordination with production, video, press, structural, graphic, and web design departments; accounts and project monitoring.
Development of relationships with agencies and clients targeting A/B customers; marketing benefits presentations; project development; delegation to production, video, press, structural, graphic, and web design areas; account monitoring from first meeting.