Digital Marketing
About Me
I am a career-changing digital marketing professional with hands-on experience in social media, paid ads, campaign support, content creation, analytics, and reporting. I bring a PhD background in Geography and Tourism, which has strengthened my research, audience understanding, communication, and project coordination skills. Currently, I support digital marketing for TheyTest, a SaaS-style assessment platform focused on skills-based hiring and candidate evaluation. My role involves planning and supporting social media campaigns to improve reach, impressions, engagement rate, followers, and brand awareness.
I utilize tools such as Google Analytics, Google Search Console, Google Ads, and LinkedIn Campaign Manager to review website traffic, user behavior, search visibility, and conversion signals. I also conduct market and competitor research to understand customer pain points, audience needs, and positioning opportunities. Tracking marketing performance and preparing reports for business review are key parts of my responsibilities.
Previously, I worked with Rubiconmp, where I supported digital marketing activities across social media, paid ads, campaign planning, content creation, and performance reporting. I created visual and written content using Canva and managed social media activity through Meta Business Suite. I assisted with Google Ads campaigns, including keyword ideas, ad copy support, performance tracking, and optimization suggestions.
Before transitioning to digital marketing, I held academic and scientific roles, including Senior Scientific Worker and Mentor at the National Academy of Sciences in Azerbaijan, where I managed scientific projects and published research. I also served as a Senior Lecturer and Resource Manager at the Management University of Azerbaijan, designing educational content and supervising student research projects.
My diverse background combines strong analytical and communication skills with practical marketing expertise. I am passionate about leveraging data-driven insights to create impactful marketing strategies and campaigns. I am fluent in English, Russian, Turkish, and Azerbaijani, which helps me communicate effectively with diverse audiences and stakeholders.
Skills
Communication SkillsProject ManagementData AnalysisCollaborationStakeholder ManagementReportingLead GenerationDigital MarketingMarket ResearchGoogle AnalyticsContent CreationCampaign ManagementSocial Media MarketingCanvaContent MarketingGoogle AdsGoogle Search ConsoleMeta Business Suite
Education
PhD, Master’s and Bachelor’s Degree in Geography and Tourism
Experience
Support digital marketing activities for a SaaS-style assessment platform focused on skills-based hiring and candidate evaluation. Plan and support social media campaigns to improve reach, impressions, engagement rate, followers, and brand awareness. Use Google Analytics and Search Console to review website traffic, user behaviour, search visibility, and conversion signals. Support paid advertising activity using Google Ads and LinkedIn Campaign Manager, including campaign setup, content ideas, and performance review. Conduct market and competitor research to understand customer pain points, audience needs, and positioning opportunities. Track marketing performance across reach, impressions, engagement, leads, website traffic, and conversion rate, preparing reports for business review.
Supported digital marketing activities across social media, paid ads, campaign planning, content creation, and performance reporting. Created visual and written content using Canva for social media posts, promotional materials, and campaign assets. Managed or supported social media activity through Meta Business Suite, helping improve consistency across campaign communication. Assisted with Google Ads campaign activity, including keyword ideas, ad copy support, performance tracking, and optimisation suggestions. Reviewed Google Analytics data to monitor website traffic, engagement, campaign performance, and conversion trends. Used Google Search Console to support SEO visibility checks, search performance review, and content improvement ideas.
Act as a first point of contact for visitors, delivering clear information and a positive visitor experience. Communicate with diverse audiences and adapt explanations based on visitor needs, interests, and context. Support a safe, organised, and engaging environment by monitoring visitor activity and responding to operational needs. Apply customer-facing communication skills that transfer directly into user-focused marketing and audience engagement.
Researched, wrote, edited, and published scientific articles, strengthening content development, analytical thinking, and evidence-based communication. Managed and coordinated 5+ scientific projects, including timelines, resources, collaboration, and stakeholder communication. Presented research findings at conferences and adapted complex information for academic and non-specialist audiences. Reviewed scientific articles for accuracy, consistency, structure, and quality, developing strong editorial judgement.
Designed and delivered educational content for students, developing strong presentation, storytelling, and audience engagement skills. Created curriculum materials, visual aids, and learning resources tailored to different audience needs and knowledge levels. Supervised 15+ student research projects, supporting planning, research quality, communication, and final delivery. Conducted academic research and published scholarly work, building strong skills in research, analysis, writing, and reporting. Collaborated with academic teams and committees to improve learning programmes and operational processes.