I am an SEO specialist focused on content strategy, organic positioning, and traffic growth across digital media platforms.
I have experience designing and implementing 360° SEO strategies, developing topic clusters, improving website architecture, and applying technical optimization with a strong focus on measurable results.
I have worked with brands and digital media companies, combining data analysis, editorial content, and technical SEO to improve visibility, CTR, and search engine rankings.
I also have experience in Google Discover optimization and audience-driven content creation, helping content reach larger audiences through search and discovery channels.
My background includes editorial leadership, SEO content planning, and collaboration with design and branding teams to strengthen organic authority and user experience.
I have delivered results such as scaling organic traffic to millions of monthly users, improving indexing and site structure through technical audits, and creating content that generated significant organic reach.
Design and implement 360° SEO strategies for multiple brands; develop SEO pillars and topic clusters; conduct advanced keyword research; define content architecture and SEO taxonomies; execute technical SEO optimizations; develop editorial plans aligned with business objectives and KPIs; analyze performance and create monthly reports; collaborate with design and branding teams; create optimized content for Google Discover.
Create and implement editorial SEO strategies; write optimized content for organic search visibility; analyze audience behavior using tools such as Marfeel; translate and adapt international content from The New York Times; manage editorial newsletters; optimize articles to improve traffic and visibility.
Developed editorial and digital content strategy; planned, created, and supervised SEO content; managed social media performance and analytics; coordinated campaigns with brands such as Grupo Bimbo, BBVA, and Cervecería Modelo; produced audiovisual content and scripts; led editorial teams and managed deliverables.
Developed SEO and SEM strategies for multiple projects; optimized website content and site structure; provided consulting for organic growth and traffic generation.
Bachelor's Degree in Communication & Journalism
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