Senior Content Writer
About Me
I am a senior content writer and content team leader based in Amman, Jordan, with a strong focus on SEO, digital marketing, and multi-platform content creation. I specialize in building content that ranks well, engages audiences, and strengthens brand trust across digital channels.
I have extensive experience planning and executing content strategies, managing editorial workflows, and leading writing teams to deliver consistent, high-quality output. I am comfortable working across lifestyle, health, wellness, beauty, medical, and real estate topics, and I enjoy turning research into clear, compelling Arabic content.
Throughout my career, I have worked closely with SEO specialists, designers, marketers, and clients to align content with business goals. I have handled editorial calendars, homepage content, newsletters, push notifications, and campaign copy, always with attention to performance, accuracy, and audience needs.
I am also highly experienced in editing, proofreading, fact-checking, and optimizing content for search visibility. I use tools such as Google Analytics, Search Console, SEMrush, and Ahrefs to analyze performance and improve underperforming content through data-driven decisions.
In leadership roles, I have managed teams of writers, coached colleagues on content standards and SEO basics, and supported smooth publishing operations. I value collaboration, organization, and mentoring, and I take pride in helping teams meet deadlines while maintaining quality.
My background also includes freelance tutoring, which strengthened my communication, adaptability, and ability to explain complex ideas clearly. I hold a diploma in Information Technology and have completed additional training in digital advertising and Google Analytics, which supports my work in content and marketing.
Overall, I bring a blend of editorial leadership, SEO expertise, creative copywriting, and digital marketing knowledge. I am motivated by content that performs well, serves users effectively, and contributes to measurable growth.
Skills
Problem SolvingTime ManagementData AnalysisLeadershipTrainingDigital MarketingTeam ManagementMentoringCoachingGoogle AnalyticsMarketing StrategyEditingSocial Media ManagementCopywritingContent StrategyKeyword ResearchContent WritingCreative ThinkingMedical Writing
Education
Diploma in Information Technology
Experience
Led Arabic content and editorial strategy for three lifestyle platforms, managed a team of 10-12 writers, planned weekly content calendars, assigned topics, ensured daily publishing, edited and fact-checked articles, expanded Yummy into a dedicated food platform, analyzed performance using Google Analytics, Search Console, SEMrush, and Ahrefs, built keyword-driven content plans, boosted engagement through newsletters and push notifications, built community through surveys and contests, collaborated with social media, design, and marketing teams, published press releases, and trained writers on content standards and SEO basics.
Managed website homepages, proofread and edited content, optimized article titles for CTR and search visibility, updated older content using SEO best practices, led a team of content writers, handled initial content writing for new clients and projects, oversaw video uploads and linking, prepared and scheduled weekly newsletters, and crafted marketing copy for campaigns, ads, and social media.
Created accurate and engaging SEO-optimized Arabic content on general and medical topics, researched and fact-checked information, wrote structured articles on lifestyle, health, and medical subjects, applied SEO best practices, edited and proofread articles, and cited reliable sources.
Wrote SEO-optimized real estate articles and property descriptions, verified geo-locations using Google Maps and Google Earth, optimized on-page content, proofread Arabic content, and contributed to content strategy using performance insights.
Produced well-researched Arabic content across general and specialized topics, ensured factual accuracy, applied SEO guidelines, collaborated with editors and team members, and edited articles to maintain grammar, tone, and quality.
Delivered personalized math tutoring sessions, created customized lesson plans, assessed student progress, adapted teaching methods, strengthened problem-solving skills, and communicated with parents about progress.