I am a senior content writer and content team leader based in Amman, Jordan, with a strong focus on SEO, digital marketing, and multi-platform content creation. I specialize in building content that ranks well, engages audiences, and strengthens brand trust across digital channels.
I have extensive experience planning and executing content strategies, managing editorial workflows, and leading writing teams to deliver consistent, high-quality output. I am comfortable working across lifestyle, health, wellness, beauty, medical, and real estate topics, and I enjoy turning research into clear, compelling Arabic content.
Throughout my career, I have worked closely with SEO specialists, designers, marketers, and clients to align content with business goals. I have handled editorial calendars, homepage content, newsletters, push notifications, and campaign copy, always with attention to performance, accuracy, and audience needs.
I am also highly experienced in editing, proofreading, fact-checking, and optimizing content for search visibility. I use tools such as Google Analytics, Search Console, SEMrush, and Ahrefs to analyze performance and improve underperforming content through data-driven decisions.
In leadership roles, I have managed teams of writers, coached colleagues on content standards and SEO basics, and supported smooth publishing operations. I value collaboration, organization, and mentoring, and I take pride in helping teams meet deadlines while maintaining quality.
My background also includes freelance tutoring, which strengthened my communication, adaptability, and ability to explain complex ideas clearly. I hold a diploma in Information Technology and have completed additional training in digital advertising and Google Analytics, which supports my work in content and marketing.
Overall, I bring a blend of editorial leadership, SEO expertise, creative copywriting, and digital marketing knowledge. I am motivated by content that performs well, serves users effectively, and contributes to measurable growth.
