Daniel O keeffe
Daniel O keeffe

Copywriter and Content Manager

Actively looking · Member since 26 Jun 2026
Message
Location
Ireland
Desired salary
from 22 USD/hourly
Work preference
Full Time, Part Time
Experience level
Not set

About

Professional summary

I have built my career across copywriting, content operations, journalism, and editorial management, with a strong focus on financial services, fintech, and Web3. My background began in consulting, where I worked with major banks in London, New York, and Boston, giving me direct exposure to corporate environments and financial products.

After several years in consulting, I transitioned into professional copywriting and content work. Since then, I have produced a wide range of content including pitch decks, SEO copy, newsletters, emails, press releases, blogs, whitepapers, interviews, and thought leadership pieces.

I have worked with startups, agencies, and media companies, often coordinating content strategy, managing external writers, and ensuring that deliverables meet editorial and business goals. I am comfortable working across multiple formats and channels, including email marketing, webinars, social media, and livestream support.

My editorial experience includes fact-checking, SEO optimization, proofreading, and maintaining high standards for accuracy and readability. I have also served as a site editor for high-traffic websites, where I reviewed articles, improved structure, and managed small teams of writers.

In more recent roles, I have expanded into AI-assisted workflows, video editing, livestream coordination, and newsletter management. I enjoy combining strong writing skills with operational thinking to help teams communicate clearly and effectively.

I am particularly experienced in financial content, having written extensively on personal finance, investing, credit cards, loans, and related topics. I also have hands-on experience with tools such as HubSpot, WordPress, KIT, Canva, Descript, Slack, ClickUp, and Notion.

Overall, I bring a versatile content skill set, a strong editorial mindset, and a proven ability to support marketing and communications efforts in fast-paced, detail-oriented environments.

Skills

16 capabilities

Experience

Career history

Copywriting & Content Operations (Part-Time) Upwork

Managed email lists with strong open and click rates; developed welcome, dunning payment, and nurture sequences; conducted newsletter research; implemented email list hygiene; reviewed writer copy; delivered content across multiple niches; wrote extensively on personal finance topics; customized brand messaging; edited final copy for accuracy and grammar.

Email, Broadcast, Content Marketing TheFutureSociety

Sent bi-weekly newsletter emails; implemented SPF/DKIM/DMARC best practices; designed mobile-friendly emails; supported livestreams for a YouTube channel; created slide decks and assisted with research; interviewed new hires; fact-checked sources; maintained video and transcript libraries; edited videos and images; coordinated work using Slack, ClickUp, and Notion.

Email, Broadcast, Content Marketing The Value Exchange

Hosted and configured Zoom webinars; created and sent emails to financial executives; optimized email deliverability metrics; created reporting for outgoing communications; built content schedules for emails, LinkedIn posts, and webinars; drafted LinkedIn posts and web copy; revised infographics; developed engagement strategies; used Microsoft products.

Site Editor Finixio Media (ClickOut Media)

Improved readability and SEO performance; reviewed readiness of articles in WordPress; A/B tested headlines and summaries; edited articles for grammar, accuracy, and compliance; verified facts and statistics; managed a small team of writers; maintained editorial standards.

Content Coordinator Crypto PR Lab

Led client onboarding calls; developed content strategy; created whitepapers, newsletters, thought leadership articles, press releases, social posts, and interviews; coordinated with Tier 1 and Tier 2 publications; managed content calendars; co-hosted X webinars; met tight deadlines across multiple projects.

IT News Writer GFI Software

Researched breaking cybersecurity news; wrote articles to editorial standards; ensured factual accuracy and SEO alignment; submitted drafts on deadline; learned product details for SME audiences; conducted outreach; wrote compelling headlines to increase engagement.

Fintech Journalist Torus Solutions

Pitched finance and regulation stories; edited photos and graphics; proofread and fact-checked content; drafted and optimized content in WordPress; participated in editorial meetings; built source relationships; distributed news via social media; conducted research and wrote long-form opinion pieces.

Personal Finance Writer (Part-Time) FinImpact

Created eBooks on personal finance and investing; wrote hundreds of SEO-optimized articles; covered credit cards, loans, insurance, jobs, remote work, budgeting, trading, and investment; used Ahrefs, SEMrush, Google Keyword Planner, and Yoast SEO; tracked performance and created topic clusters.

Junior Consultant First Derivatives

Worked as a consultant in banking environments across London, New York, and Boston, gaining exposure to corporate operations and financial products.

Education

Learning history

University College Dublin

Master of Science in Computer Science

University of Limerick

Bachelor of Laws

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