Ricardo Zapata Rios
Ricardo Zapata Rios

SEO Consultant and E-commerce Specialist

Actively looking · Member since 16 Jul 2026
Message
Location
Landskrona, Sweden
Desired salary
Unspecified
Work preference
Hybrid / Full Time
Experience level
Mid

About

Professional summary

I am an SEO consultant and e-commerce specialist with more than 3 years of experience helping brands grow through search visibility, technical optimization, and conversion-focused strategies.

My background combines SEO, AEO, analytics, and programmatic advertising, which allows me to approach digital growth from both organic and paid perspectives. I have worked on international SEO initiatives, local market optimization, and campaign execution across multiple platforms.

I have experience improving website performance through keyword strategy, technical audits, content prioritization, link building, and analytics implementation. I also enjoy working with tools such as Google Analytics 4, Google Search Console, Ahrefs, SEMrush, Looker Studio, and Google Tag Manager.

In my recent roles, I have supported SEO strategy, managed campaign quality, and collaborated with clients and internal teams to deliver measurable results. I am comfortable working in fast-paced environments where attention to detail, structured thinking, and continuous optimization are essential.

I am currently enrolled in a master’s program in International Marketing in Sweden, and I am looking for a long-term opportunity with a Swedish or Nordic company. I am open to relocation and motivated to contribute my experience in SEO, e-commerce, and digital growth.

I value learning, adaptability, and collaboration, and I aim to bring both strategic thinking and hands-on execution to every project I join.

Skills

34 capabilities

Experience

Career history

SEO & AEO Specialist Officeguru

Designed and implemented local SEO strategies and link-building for Danish and German markets. Improved discoverability in AI-driven search environments through AEO optimization. Built AI-assisted content workflows, managed keyword strategy, performed technical SEO checks, analyzed performance data, and supported Google Ads campaign optimization.

Programmatic Analyst Publicis Global Delivery

Launched and managed multi-platform programmatic campaigns while maintaining compliance with agency and advertiser standards. Improved campaign accuracy, reduced setup errors, executed beta tests, and collaborated with vendors to optimize performance and ROI.

SEO Manager Capybara SEO

Developed SEO strategies for websites across different industries. Coordinated with clients and internal teams, conducted keyword analysis, audits, load time reports, link building, competitor analysis, and site health improvements. Managed technical SEO, analytics setup, heatmap analysis, and website migrations.

SEO Trainee Capybara SEO

Supported SEO tasks including audits, keyword research, on-page optimization, technical fixes, analytics setup, reporting, and content and migration support.

Education

Learning history

Jönköping University

Master's, International Marketing

Currently enrolled in a master's program in International Marketing in Sweden.

Universidad de San Martín de Porres

Bachelor's Degree, Marketing

Completed a bachelor's degree in Marketing.

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