I came up as a writer and now run the whole machine around it: editorial direction, SEO, and the custom software underneath it all.

I have spent the last decade building content operations from the trenches up, learning where workflows break and how to fix them with better systems, stronger QA, and clearer ownership.

My background combines high-volume SEO writing, content refresh strategy, SERP recovery, and technical SEO with hands-on leadership of editorial teams and production pipelines.

I have led remote teams, managed 20+ B2B accounts across SaaS, cybersecurity, fintech, MarTech, and e-commerce, and built in-house automation to scale output efficiently.

I also work as an independent consultant, helping teams rebuild their content operations, improve editorial processes, and create custom tooling that supports growth.

My edge is finding the problem nobody has named yet and building the fix, whether that means better content architecture, workflow automation, or a more reliable production system.