About Me
I am a communications graduate and digital marketing specialist with more than 3 years of experience in copywriting, content editing, and content management, with a strong focus on the higher education sector.
I specialize in creating engaging, user-centric narratives that balance creativity with clear, conversion-oriented structure. My work often involves simplifying complex academic topics into content that is easy to understand, useful, and persuasive.
I have solid experience in SEO-focused writing, including search intent, E-E-A-T, semantic SEO, and information gain. I also adapt content across multiple channels such as websites, social media, and video scripts to keep messaging consistent and effective.
In addition to writing, I have contributed to multimedia production by filming and editing videos for YouTube and Instagram Reels. I also have experience building landing pages and simple websites using Google Sites.
I am highly detail-oriented, with strong grammar and spelling skills, and I work well in fast-paced environments with tight deadlines. I value quality, clarity, and collaboration in every project I take on.
I am open to opportunities where I can continue growing in content strategy, SEO, and digital communication, especially in roles that combine writing, brand storytelling, and audience engagement.
Skills
Attention To DetailDigital MarketingSEOResearchMultitaskingContent CreationCopywritingSocial Media MarketingContent StrategyVideo EditingCommunity ManagementContent ManagementGrammarContent EditingInbound MarketingOn Page SEOSpellingGenerative Engine OptimizationE E A T
Experience
Drafted, edited, and managed structured content for the institutional website, optimizing information architecture and search intent. Simplified complex academic and institutional topics into engaging, user-friendly articles. Created and adapted content for web, social media, and event coverage. Filmed and edited videos for YouTube and Instagram Reels. Designed and built landing pages and websites using Google Sites.
Developed persuasive, conversion-oriented copy to attract and educate prospective students. Planned and wrote content for the website, social media platforms, and institutional flyers. Conducted meticulous text reviews to ensure high quality, strong spelling and grammar, and adherence to deadlines.
Wrote creative copy and managed online communities, applying digital marketing strategies to improve engagement and message clarity for diverse clients.
Managed social media networks, designed content calendars, and wrote targeted copy tailored to specific audience segments.
Education
Bachelor's Degree in Social Communication (Licenciatura), Institutional Communication
Provided a strong foundation in brand storytelling, writing, and corporate messaging.
Digital Marketing Online Career, Digital Marketing
28-week program covering analytical, SEO, and inbound marketing fundamentals.
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