I am a creative director, copywriter, UX writer, podcaster, and professor with more than 15 years of experience building ideas, campaigns, and content for local and international brands.
I have worked across advertising, corporate communications, digital content, and brand storytelling, collaborating with organizations such as Hyundai, Wong, Lima Airport, USIL, PromPerú, Nestlé, Movistar, BCP, Coca-Cola, Alicorp, Warner Bros, and 20th Century Fox.
My background combines strategic thinking with strong execution. I have led integrated campaigns, developed tone of voice systems, written scripts and headlines, and created content for social media, digital platforms, mass media, and institutional communication.
I also have experience in teaching and mentoring. As a professor, I help students develop strategic communication skills, creative conceptualization, and campaign planning, with a focus on effective content execution.
In addition to advertising and communications, I work on UX writing, information architecture, and content design for websites and landing pages. I am comfortable collaborating with multidisciplinary teams and adapting messaging to different audiences and business goals.
I am also active in personal and creative projects, including writing, podcasting, music, and freelance consulting. I value craft, clarity, and ideas that create both cultural and business impact.
Creative team lead responsible for planning, developing, and supervising integrated campaigns and content for a mass-market brand across digital, social, and mass media platforms. Focused on strategic consistency, creative quality, message clarity, and business objectives. Brand: Wong.
Instructor of specialized courses and workshops in digital communication and content, focused on strategic thinking, creative conceptualization, and campaign planning. Teaches Advertising Campaigns, Digital Production, and Brand Content, while mentoring creative and strategic projects.
Member of the Corporate Communications team responsible for institutional content across digital environments, with focus on sustainability, environmental management, and social responsibility. Developed documentary, career landing page, and community social media initiatives.
Creative and strategic consultant responsible for designing and executing digital communication strategies for public and private organizations across Latin American markets. Led campaigns, brand platforms, and digital content for corporate, institutional, and B2B communication.
Responsible for creative development of mass communication campaigns and digital content for an educational institution. Worked on integrated advertising campaigns and coordinated implementation with internal teams. Brand: USIL.
Creative lead for mass communication campaigns, commercial initiatives, and digital content for automotive and financial brands. Participated in team leadership, strategic conceptualization, and new business pitches. Brands included Hyundai and Banco Financiero.
Member of the copywriting team responsible for editorial and commercial content for large-scale catalogs. Collaborated with design and marketing teams to ensure visual and narrative consistency. Brand: Ésika.
Developed campaigns and communication assets for FMCG brands across traditional media and digital platforms, with emphasis on message clarity, strategic alignment, and creative execution.
Member of the creative team developing campaigns and content across digital, social media, and traditional media for FMCG and corporate brands. Participated in concept development, creative execution, and pitch leadership.
Supported the development of mass communication campaigns and digital content for telecommunications brands during professional training, with active participation in creative and execution processes.
Developed graphic assets for mass communication campaigns in traditional media, coordinating with creative and production teams. Worked with global entertainment and technology brands and adapted visual assets to different formats.
Bachelor, Communications Science
Studied Advertisement and Public Relations.
Graduated, Creativity
Studied concept, copywriting, art direction, and digital media.
Graduated, User Experience
Focused on UX Writing.
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