I am a senior marketing and growth leader with 20+ years of experience building brands, scaling revenue, and driving commercial transformation across EMEA, the GCC, and global markets.
I have led marketing and growth mandates in CPG, FMCG, B2C, SaaS, and digital commerce environments, with a strong focus on P&L ownership, portfolio management, and measurable business impact.
A major part of my career has been transforming e-commerce and digital commerce performance, including building Oral-B’s e-commerce business from zero to more than 3.7B AED in incremental revenue and helping restore market leadership from Philips.
I have also led large, matrixed teams and managed significant budgets, including regional and global responsibilities across brand strategy, integrated communications, performance marketing, and commercial planning.
More recently, I have been building group-level marketing capability, brand architecture, and SaaS commercialization strategies, including launching new verticals, rebranding portfolios, and creating revenue roadmaps for complex multi-company organizations.
I work best at the intersection of strategy, analytics, and execution, and I bring a strong track record of using MarTech, AI-enabled marketing, and customer-centered innovation to accelerate growth.
I am fluent in English, French, German, and Italian, and I am based in Dubai, with extensive international experience across Europe, the Middle East, and Africa.
Recruited to build the group marketing capability and brand architecture for a SaaS company commercializing the Nebarex modular trade flow platform. Led a mandate across four verticals and 20+ companies, defined and launched the Nebarex suite, built the Revenue Vision 2030 roadmap, secured the first external clients, and launched new verticals and rebrands across the portfolio.
Established a Dubai-based marketing leadership consultancy providing strategic advisory and fractional CMO services across the GCC. Led the strategic positioning mandate for Sabena Technics Dubai and generated incremental new client business through repositioning work.
Directed growth and marketing for a global digital commerce agency, managing budget and turnover responsibility while leading a team of 40. Managed Fortune 500 relationships, delivered strong revenue growth, secured new clients, launched new service lines, and supported acquisition and integration into Assembly Global.
Led the digital marketing strategy for the Nestle Coffee division across EMEA.
Headed the Oral Care Health EMEA division, managing a large budget and revenue base across Europe, the Middle East, and Africa. Drove brand share growth, co-developed the global e-commerce blueprint, and received a long-term incentive award.
Managed the Oral Care Health EMEA business unit marketing budget. Grew e-commerce revenue significantly, established the brand as a top-performing online brand globally, improved ROI and engagement, and recaptured digital market leadership.
Managed marketing budget and P&L across CEEMEA. Drove market share growth, launched the brand across new markets, and received a CEO Award for top global performance.
Master of Business Administration (MBA)
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