I am a copywriter and communications specialist with a well-rounded background in creative, journalistic, institutional, and advertising writing.
I have experience developing communication campaigns end to end, from concept and copywriting to execution and optimization. My work has included scripts, speeches, brand names, newsletters, blog content, and social media messaging.
I also have experience in voiceover work, radio hosting, and on-air script delivery, which has strengthened my ability to communicate clearly and adapt my tone to different audiences and formats.
In addition, I have worked with educational institutions and brands, which has helped me build a strong understanding of brand voice, internal communications, and audience engagement.
I use generative AI tools to streamline writing processes, support ideation, and improve content efficiency. I enjoy combining storytelling with strategic thinking to create messages that are clear, effective, and aligned with business goals.
I am organized, disciplined, and collaborative, and I value roles where I can contribute through writing, content strategy, and communication support.
Wrote and conceptualized internal and external communication campaigns aligned with the institutional brand voice. Wrote scripts and voiceovers for institutional and advertising videos, trained a custom GPT to streamline writing processes, served as scriptwriter and emcee for an internal employee event, wrote speeches for the university president, and created brand names for institutional products and events.
Wrote advertising copy and blog content for 9 brands across different industries.
Oversaw digital marketing strategies and proofread brand materials for style and consistency.
Wrote news articles on university life and campus events, conducted interviews with students, professors, and guest speakers, and took photographs to accompany published articles.
Designed and developed digital courses for institutional training programs and wrote and recorded audio scripts for educational content.
Wrote and scheduled weekly newsletters for the university community and managed and updated the institutional website on WordPress.
Wrote news articles for the university's national news site and managed content and posting for institutional social media accounts.
Hosted and wrote scripts for the radio program En cabina con..., managing on-air delivery and episode content from start to finish.
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