Martín Borrás
Martín Borrás

Creative Strategist | Copywriter | Content Strategist

Open to offers · Member since 23 Jul 2026
Message
Location
CABA, Argentina
Desired salary
Unspecified
Work preference
Remote Only / Full Time
Experience level
Mid

About

Professional summary

I am a creative strategist and language specialist with experience in copywriting, content development, and digital communication across multiple formats.

I focus on building clear messaging systems that align brand voice, audience behavior, and business objectives.

My work combines concept development, audience and tone adaptation, and content systems thinking to create communication that is both strategic and effective.

I also use AI tools to support ideation, copy variation, research, and content optimization, helping improve speed and efficiency while keeping creative quality under control.

In my professional experience, I have developed strategic messaging for digital campaigns, created copy variations for different channels, and managed high-volume customer communication in Spanish and English.

I am interested in roles where I can contribute to brand storytelling, content strategy, and editorial or campaign-driven communication in collaborative environments.

Skills

10 capabilities

Experience

Career history

Copywriter Pampads Agency

Developed strategic messaging for digital campaigns aligned with brand positioning, audience behavior, and campaign objectives. Created multiple copy variations for social media, scripts, interactive stories, and promotional assets to test different creative approaches and improve message effectiveness. Integrated AI tools into content workflows to accelerate ideation, improve efficiency, and support creative iteration.

Writer Lúcuma

Wrote long-form music journalism for a digital publication, developing analytical pieces with strong editorial voice.

Education

Learning history

University of Buenos Aires (UBA)

BA, Literature and Language

University of Buenos Aires (UBA)

Teaching Degree, Literature and Language

University of Buenos Aires (UBA)

Specialization, Teaching Spanish as a Foreign Language

In progress

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