I am a corporate communications professional with more than 19 years of experience leading communication strategies, reputation management, institutional positioning, and stakeholder engagement across leading organizations in different sectors.
I specialize in designing and implementing integrated internal and external communication plans, crisis management protocols, cultural transformation initiatives, sustainability communication, and executive positioning.
Throughout my career, I have led multidisciplinary teams, managed strategic communication indicators, and aligned corporate narratives with business objectives to strengthen trust, visibility, and organizational culture.
I have a strong track record of delivering measurable results, including KPI achievement, improved employee NPS, successful crisis prevention, and high-impact media and stakeholder relations.
I work with a strategic mindset and a collaborative leadership style, supporting senior management and business areas as a communications partner to drive transformation, reputation, and engagement.
I am also interested in innovation, digital communication, and the use of emerging technologies such as artificial intelligence to enhance communication effectiveness and organizational impact.
Lead corporate communications, reputation, and stakeholder engagement strategy. Manage internal and external communication, organizational culture, change management, crisis response, and reputational risk. Support company positioning in reputation rankings such as Merco.
Designed corporate campaigns aligned with business strategy. Served as communications business partner for Operations, Digital, Go To Market, and Human Resources. Led corporate innovation initiatives through TigoLab focused on operational efficiency.
Designed internal and external corporate communication processes and models. Implemented crisis and reputation management protocols. Participated in the structuring of Fundación Haceb and helped create and consolidate the organization’s communications area.
Led internal communication strategies to strengthen organizational alignment and the adoption of corporate initiatives. Served as lead editor of the institutional newsletter and supported brand positioning and organizational culture initiatives.
Magíster, Mercadeo
Master’s degree in Marketing.
Profesional, Comunicación Social
Bachelor’s degree in Social Communication.
Workshop, Inteligencia Artificial para Líderes Empresariales
Executive workshop on artificial intelligence for business leaders.
Curso, IA Generativa
Generative AI course in progress.
Curso, Tendencias para Comunicar la Sostenibilidad
Course on sustainability communication trends.
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