I am a brand and content leader with more than 7 years of experience shaping brand voice, campaign storytelling, and content systems for international organizations.
I specialize in turning complex, technical, and clinical information into clear, accessible, and emotionally resonant messaging for diverse audiences.
In my current role, I define messaging frameworks, tone-of-voice standards, and content strategy across multiple stakeholder groups, while also supporting executive-level communication.
I have led inbound marketing and lifecycle content initiatives end to end, and I enjoy building scalable processes that help teams produce consistent, high-quality content.
I also bring generative AI tools into my workflow to improve efficiency without losing brand personality or strategic clarity.
I am a native Spanish speaker and fluent in English, and I am open to fully remote opportunities where I can contribute to brand strategy, content leadership, and cross-functional collaboration.
Define and write brand voice, messaging guidelines, and tone-of-voice standards for the organization. Lead campaign storytelling, inbound marketing content strategy, CRM content, creative briefs, and messaging feedback loops. Present strategy to executive and medical stakeholders.
Developed brand guidelines and visual identity systems. Wrote and produced multimedia and campaign content for medical and patient audiences. Built the Creative Services function from the ground up, including processes, workflows, and team structure.
Translated client briefs into visual and communication concepts.
Managed data operations for the organization.
Coordinated teams and project delivery for client companies.
Led store operations and team management.
B.A., Industrial Design
Bachelor's degree in Industrial Design.
Diploma, Design for Social Innovation
Diploma focused on design for social innovation.
Yellow Belt Six Sigma Certification
Certification in continuous improvement and process optimization.
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