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Spanish - Native or Bilingual English - Advanced

About Me

I am a brand and content leader with more than 7 years of experience shaping brand voice, campaign storytelling, and content systems for international organizations.

I specialize in turning complex, technical, and clinical information into clear, accessible, and emotionally resonant messaging for diverse audiences.

In my current role, I define messaging frameworks, tone-of-voice standards, and content strategy across multiple stakeholder groups, while also supporting executive-level communication.

I have led inbound marketing and lifecycle content initiatives end to end, and I enjoy building scalable processes that help teams produce consistent, high-quality content.

I also bring generative AI tools into my workflow to improve efficiency without losing brand personality or strategic clarity.

I am a native Spanish speaker and fluent in English, and I am open to fully remote opportunities where I can contribute to brand strategy, content leadership, and cross-functional collaboration.

Skills

Data AnalysisGenerative AICanvaContent StrategyOperations ManagementMessagingProject DeliveryInbound MarketingAdobe Creative CloudCreative BriefsBrand WritingIndustrial DesignContent SystemsBrand GuidelinesBrand Voice

Tech Stack & Tools

Design

Experience

Creative & Brand Director @ NMDP Mexico®
Aug 2023 - Present

Define and write brand voice, messaging guidelines, and tone-of-voice standards for the organization. Lead campaign storytelling, inbound marketing content strategy, CRM content, creative briefs, and messaging feedback loops. Present strategy to executive and medical stakeholders.

Founder, Creative Services Department & Visual Designer @ NMDP Mexico®
Dec 2019 - Aug 2023

Developed brand guidelines and visual identity systems. Wrote and produced multimedia and campaign content for medical and patient audiences. Built the Creative Services function from the ground up, including processes, workflows, and team structure.

Strategic Projects Designer @ Amiko Espacios
Jan 2015 - Dec 2016

Translated client briefs into visual and communication concepts.

Data Analyst @ Be The Match Mexico® (NMDP)
Jan 2019 - Dec 2019

Managed data operations for the organization.

Operations Director @ Ompreia
Jan 2018 - Dec 2019

Coordinated teams and project delivery for client companies.

Operations Manager @ Litagloss
Jan 2016 - Dec 2018

Led store operations and team management.

Education

Universidad Anáhuac Puebla
Jan 2013 - Dec 2018

B.A., Industrial Design

Bachelor's degree in Industrial Design.

CENTRO
Jan 2022 - Dec 2022

Diploma, Design for Social Innovation

Diploma focused on design for social innovation.

Continuous improvement and process optimization
Jan 2026 - Dec 2026

Yellow Belt Six Sigma Certification

Certification in continuous improvement and process optimization.

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