Travel Writer Freelance
Produced editorial stories on travel, culture, and sustainability for digital and print publications.
Cecilia Gerona
Senior Copywriter / Brand Writer & Creative Marketing
Open to offers · Member since 24 Jul 2026- Location
- Buenos Aires, Argentina
- Desired salary
- Unspecified
- Work preference
- Remote Only / Full Time, Contract, Freelance
- Experience level
- Senior
About
Professional summaryI am a brand writer and creative marketing professional with more than 20 years of experience across entertainment, advertising, media, and global brands.
I help brands become more relevant through strategic messaging, brand narratives, and creative campaigns that communicate with clarity and purpose.
My background includes developing integrated campaigns, editorial content, and storytelling frameworks that connect with audiences across languages and cultures.
I have worked with regional and global brands, translating complex messaging into simple, human communication that resonates in LATAM and beyond.
I also bring experience in entertainment marketing, promotional storytelling, and cross-functional collaboration with creative directors, producers, editors, and voice-over artists.
I am based in Buenos Aires and open to opportunities where I can contribute strategic thinking, strong writing, and culturally aware communication to brands and teams.
Skills
12 capabilitiesExperience
Career historySenior Copywriter ARTEAR
Crafted brand narratives and entertainment marketing campaigns for El Trece Internacional, Volver, Quiero, and Magazine. Developed creative concepts for on-air campaigns and collaborated with creative directors, producers, editors, and voice-over artists from concept to final cut.
Senior Copywriter PALM ERA
Developed creative digital campaigns across LATAM for global brands. Collaborated with cross-functional and multicultural teams and adapted complex global messaging into simple, human communication for LATAM audiences.
Regional Coordinator BROTHER
Led regional communication and strategic partnerships across LATAM's creative education network. Coordinated brand visibility initiatives, built partnerships with industry leaders and educational institutions, and developed workshops and academic programs.
Early Career JWT, McCann, DDB, Incubadora
Built a creative foundation by developing campaigns for global and regional brands including Ford, Knorr, Sony, Budweiser, Syngenta, OCA, and Fundación Boston.
Education
Learning historyUniversidad de Belgrano
Bachelor’s Degree, Advertising
Brother Ad School
Master, Creativity & Copywriting
International House Buenos Aires
Certification, Cambridge CELTA / Advanced English Communication & Language Training
This professional hasn’t added portfolio projects yet.
This professional hasn’t listed any services yet.