Brand Writer | Content Strategist | Copywriter

Developed multilingual brand messaging across English, Spanish, and Portuguese for LATAM campaigns.

Created campaign copy, website copy, newsletters, sales enablement materials, product communications, scripts, brochures, and educational assets for digital campaigns. Built reusable messaging frameworks and content assets across multiple campaigns and markets.

Collaborated closely with marketing, design, product, and localization teams to ensure consistent messaging across multiple markets. Performed editorial QA to maintain clarity, consistency, and brand voice, and leveraged AI-powered workflows to improve content quality and production efficiency.

Wrote website copy, landing pages, and conversion-focused messaging for North American companies.

Developed conversion-focused messaging using UX writing principles and improved readability, clarity, and user experience across digital touchpoints.

Worked alongside designers and marketers to optimize user journeys and strengthen content effectiveness.

Owned the brand voice and editorial strategy for TripleTen LATAM on LinkedIn.

Developed editorial frameworks and storytelling approaches that increased audience engagement and strengthened brand positioning. Grew the LinkedIn community by 4,000+ followers organically in 11 months and created a newsletter that reached 5,000 organic subscribers.

Developed educational storytelling that translated technical EdTech concepts into accessible content and collaborated with LinkedIn Top Voices and creators to expand reach and authority.

Developed SEO-driven long-form content for WordPress CMS.

Built editorial calendars for social media and CMS aligned with marketing objectives and optimized website content for search visibility and user engagement.

Measured content performance and refined messaging using analytics to improve results.

Developed integrated brand messaging across CRM, landing pages, newsletters, social campaigns, and product communications.

Translated scientific and medical information into accessible customer-facing content and partnered with regulatory, medical, design, and creative teams to ensure clarity, compliance, and consistency.

Contributed to cohesive messaging across multiple brands and channels.

Developed social media storytelling strategies for Mia Astral and Astral Facts, reaching audiences of over 3 million followers.

Created high-engagement content based on audience behavior, trends, and platform insights and defined and maintained brand voice across multiple digital platforms.

Conducted social listening to continuously improve content performance.

Planned national content strategies for mental health and prevention campaigns.

Produced educational resources, articles, manuals, and digital content and collaborated with healthcare professionals and government institutions.

Managed editorial planning across multiple communication channels.

Wrote SEO-optimized articles covering art, culture, and lifestyle.

Increased digital visibility through editorial content strategies and supported publication growth through search-focused writing.

Bachelor's degree in Visual Arts.