Senior Digital Marketing Strategist

I design and implement digital marketing, positioning, content marketing, and social media growth strategies for clients in Latin America, the United States, and Spain.

I supervise paid media across Google, Meta, and LinkedIn; optimize organic visibility through SEO and Social SEO; document strategic processes; and use generative AI to improve content workflows and team efficiency.

I monitored and optimized Google Ads, Meta, and LinkedIn performance campaigns through testing of copy, hooks, sales angles, and bilingual messaging.

I supervised landing-page content and SEO, coordinated with web and creative teams, and audited conversion elements and lead-capture forms before technical implementation.

I adapted commercial and technical content in English and Spanish for multiple digital platforms while ensuring content consistency and link quality.

I operated daily social media activities, monitored advertising budgets and results, and conducted competitive benchmarking to identify market differentiation opportunities.

I executed the strategic digital marketing plan, ensuring deliverables were on time, under budget, and aligned with commercial objectives.

I managed bilingual content quality, social SEO, Google Drive asset organization, paid campaigns, data analysis, and management reporting to improve marketing processes.

I developed social media strategies and original content to increase brand reach, audience attention, and engagement across digital channels.

I managed Meta Ads campaigns for Facebook and Instagram and analyzed performance data to continuously improve campaign effectiveness.

I led strategic marketing-mix planning and brand positioning under global IHG corporate standards.

I directed multidisciplinary teams and supervised public relations and digital-channel activities to improve brand visibility.

I coordinated branding schedules and competitive market analysis to strengthen institutional positioning.

I structured marketing teams and created internal department policies, guidelines, and operational processes.

I directed omnichannel advertising campaigns and coordinated corporate sponsorship initiatives to strengthen community engagement.

I supervised digital content development and managed strategic vendors supporting marketing execution.

I planned institutional communication strategies across traditional and digital media under corporate guidelines.

I controlled budgets, managed vendors, and supervised social channels to expand organizational reach.

I planned, executed, and evaluated the annual corporate events, promotions, and brand activation calendar.

I coordinated field teams, optimized budget resources, and prepared management reports for senior leadership.

I planned and directed logistics for major institutional and corporate events.

I led protocol teams, optimized budget resources, and managed strategic relationships with media outlets.

Business Administration and Marketing studies.

Diploma in Digital Marketing and Social Media.

Associate Degree in Advertising and Marketing.