Content Marketing Strategist

I developed and executed content strategies across Instagram, Facebook, TikTok, and LinkedIn.

I identified trends and content opportunities that helped increase TikTok organic reach by 127,000 over 12 months. I also designed editorial content pillars to strengthen the organization's positioning in conversations about current U.S. sociopolitical issues and women's rights.

I researched and wrote journalistic content with a gender perspective in collaboration with the Communications Director and partner media outlets such as Public Good News.

I analyzed existing content performance through research and benchmarking to identify optimization opportunities.

I developed a Reels strategy focused on storytelling and educational content to increase organic reach and improve audience retention. By shifting the content strategy toward Reels with optimized hooks, persuasive CTAs, and trend-driven content, I increased monthly organic reach from 977 to 12,195 accounts reached.

I also wrote creative briefs and edited short-form video content using CapCut.

I developed the brand's visual identity and positioning, transforming over 30 years of professional experience into a cohesive digital presence.

I designed a quarterly content plan aligned with brand positioning goals and audience needs. I also managed content strategy for Instagram and TikTok, integrating branding, editorial planning, and digital communication.

I translated complex psychology and health concepts into clear, accessible educational content through research and close collaboration with the client.

I managed B2B prospecting campaigns through LinkedIn Sales Navigator, scheduling more than 30 qualified sales meetings per month for the sales team.

I connected brands with well-known influencers, including @hojaverdepaola and @marianutriologa, supporting influencer marketing and PR initiatives.

I also managed and maintained a database of more than 1,000 prospects, ensuring that contact and sales information remained accurate and organized.

Bachelor's degree studies in Communication.

Community Management Certificate.