Rubens Yanes
Rubens Yanes

Digital Communications Manager and Public Policy Researcher

Open to offers · Member since 6 Aug 2026
Message
Location
Belén de Escobar, Argentina
Desired salary
Unspecified
Work preference
Remote Only / Full Time, Part Time, Contract, Freelance
Experience level
Lead

About

Professional summary

I am a digital communications manager and public policy researcher with extensive experience leading digital media, marketing, web architecture, and content strategy initiatives.

I combine analytical research capabilities with practical communications leadership. My work includes quantitative and qualitative policy analysis, governance-network research, discourse network analysis, and social network analysis.

I have managed digital newsrooms, cross-platform content strategies, audience-growth programs, advertising campaigns, and website development projects. I am experienced in coordinating multidisciplinary teams of journalists, designers, content producers, and technical specialists.

My technical background includes R, Stata, regression analysis, cluster analysis, correlation analysis, WordPress administration, Google Ads, Meta Ads, Google Analytics 4, Google Tag Manager, HTML, CSS, MySQL, and Python.

I hold a PhD in Public Policy and have published research on discourse coalitions, nuclear-policy debates, innovation, and public communications. I also have ongoing teaching experience in digital journalism, multimedia production, web design, photography, digital media, and marketing.

I work professionally in Spanish and English, including consecutive interpretation and technical translation of academic and professional documents.

Skills

28 capabilities

Tech stack & tools

Working toolkit

Data Stores

Development

Languages & Frameworks

Experience

Career history

Digital Communications Manager - External ACIDTA

I lead the development of website architectures and social media strategies for ACIDTA. My work includes structuring digital environments and supporting the organization’s external digital communications.

I manage audiovisual content production and coordinate a team of two to three specialists. I focus on medical branding for therapies involving pre-differentiated mesenchymal stem cells and on creating technical content.

Digital Media Director Bloque de Armas

I directed the digital media strategy and operations for the Meridiano.com.ve and 2001.com.ve news portals, including their social media channels.

I led journalists, designers, and other newsroom content producers to support coordinated digital publishing and audience engagement.

Marketing Manager for Readers El Universal

I managed communications for the group’s newspaper and magazine brands, with responsibility for audience growth across digital and print platforms. I conducted continuous market research and audience monitoring to understand consumer behavior.

I improved digital publication options across websites, mobile, and tablet channels, while helping develop new applications and platforms. I also coordinated advertising campaigns for print and online products.

Director and Founder I Think Digital, C.A.

I founded and operated an online marketing consultancy serving retail, mass-consumption, technology, and other-sector clients. I managed client engagements and the delivery of digital marketing services.

I led executive production for online and social media advertising campaigns, web applications, and advergames.

Co-Founder and Production Vice-President Sinflash Media Group, C.A.

I co-founded the media group and led the conceptualization and development of products across web, printed magazines, and broadcast media.

I negotiated with technology providers and artists, supervised production teams, and managed budget control and expenses for multiple publishing units. I was also an accredited Formula 1 journalist.

Seasonal Lecturer Universidad Monteávila

I teach seasonal courses in the Diploma in Digital Journalism and the Bachelor of Communications program in Caracas.

My teaching has included Multimedia Production, Web Design I, Photography I, Introduction to Digital Media, and Digital Journalism seminars.

Guest Professor Universidad Nacional Abierta

I served as a guest professor in Caracas, teaching Introduction to Digital Media.

I contributed professional expertise in digital communication concepts and media practices to the course.

Seasonal Lecturer Instituto Universitario Antonio José de Sucre

I served as a seasonal lecturer in Caracas and taught Marketing.

I delivered instruction on marketing concepts and their practical application.

Education

Learning history

Universidad Austral

Certificate, Education for Secondary and Higher Education

Higher education program providing pedagogical and disciplinary training for teaching in the educational system.

University of Saskatchewan

PhD, Public Policy

Research focused on innovation and the public debate of new technologies in the nuclear sector among stakeholders in Canada and Argentina.

Universitat Pompeu Fabra

Diploma, Programming for Visual Arts

Specialization in web programming, including HTML, CSS, MySQL, and Python.

Columbia University

Master, International Affairs

Focused on international communications and new media management.

Instituto de Estudios Superiores de Administración (IESA)

Master of Business Administration, Public Administration

MBA focused on Public Administration and comprehensive business management.

Universidad Católica Andrés Bello

BA, Literature

Focused on literary research, writing, and discourse analysis.

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