Marina Lanza
Marina Lanza

International Trade Marketing and Business Development Professional

Open to offers · Member since 7 Aug 2026
Message
Location
Rome, Italy
Desired salary
Unspecified
Work preference
Remote Only / Freelance
Experience level
Senior

About

Professional summary

I am an international commercial, trade marketing, business development, and executive communication professional with more than 20 years of experience across Italy and the United States.

I have built commercial strategies, trade marketing programs, customer development initiatives, and sales tools for global brands including Ferrero, Coca-Cola Enterprises, DKNY, and Coca-Cola Snibeg.

My experience includes managing strategic accounts, leading cross-functional marketing and sales initiatives, analyzing market performance, negotiating partnerships, and improving revenue, distribution, customer loyalty, and sales-force effectiveness.

I also work as an independent executive communication consultant and interpreter, delivering business English, leadership communication, presentation, interview, negotiation, and cross-cultural communication programs for senior professionals and organizations.

I combine strong commercial acumen with relationship management, public speaking, stakeholder engagement, organizational, and problem-solving capabilities. I am fluent in English, Italian, and Spanish and experienced in international corporate and institutional environments.

Skills

30 capabilities

Experience

Career history

Executive Communication Consultant & Interpreter Independent

Design and deliver tailored executive communication, business English, and leadership development programs for C-suite executives, senior managers, professionals, students, and athletes working with multinational corporations, luxury brands, public institutions, military academies, universities, and sports organizations.

Prepare clients for high-stakes presentations, negotiations, board meetings, public speaking, and media interviews. Provide interview and career coaching, and serve as an interpreter in high-profile corporate, institutional, and international settings.

Recreation Assistant ITT, Naval Air Station Pensacola

Provided patrons with information and ticketing assistance for events, entertainment, attractions, theme parks, hotels, resorts, and travel programs. Managed Ticketmaster ticket selection, event updates, seating charts, refunds, and customer requests.

Maintained change funds, ticket inventory, receipts, operating sales reports, daily commission reports, and daily activity records. Gathered patron feedback to support recreation program development and administered travel-related appointments.

Front Desk Agent MWR, Naval Air Station Pensacola BOQ

Processed lodging reservations, verified guest eligibility, issued certificates of non-availability, and provided alternative lodging information. Used the property management system to check in guests, assign rooms, process checkouts, and record charges and payments.

Managed room-key accountability, change funds, daily activity records, and cash deposits. Responded to guest inquiries, provided local information, handled telephone calls, and logged maintenance or service issues for follow-up.

Medical Patient's Administration Assistant US Naval Hospital, Naval Support Activity Naples

Created and maintained patient medical records, ensuring documents were properly filed and logged in the Composite Health Care System medical record tracking program.

Handled patient requests for medical information by phone, in person, and in writing. Generated daily appointment pull lists, tracked outstanding records, coordinated follow-up with clinics and providers, and maintained accurate record filing.

Sales Clerk Navy Exchange, Naval Support Activity Agnano

Delivered customer service and processed orders, changes, payments, surcharges, and cash transactions using electronic point-of-sale register systems.

Verified customer purchasing authorization, addressed customer questions and complaints, and supported pricing, stocking, merchandising, and work-area maintenance activities.

Trade Marketing New Project Specialist Ferrero S.p.A.

Developed and implemented trade marketing initiatives using competitive intelligence, market trends, pricing, promotional activity, merchandising opportunities, packaging innovation, and consumer behavior analysis. Partnered with Marketing, Sales, and Information Systems teams to create commercial tools, sales programs, and digital platforms.

Led sales and promotional material development, event communication, agency coordination, internal sales portal content, and performance reporting. Developed an internal trade marketing intelligence platform that increased intranet traffic by 39% and supported promotional initiatives contributing to 9.7% sales growth.

Trade Marketing Channel Specialist Ferrero S.p.A.

Managed trade marketing strategies and promotional programs for wholesale and grocery channels in partnership with Marketing and Sales teams. Supported product launches, analyzed distribution performance, and optimized promotional investments to improve penetration, profitability, and customer loyalty.

Created channel-specific sales programs, incentive initiatives, and customer marketing campaigns. Key results included a 27% increase in grocery-channel sales through the Avancassa program, a 102% sales increase with Lekkerland, and 95% distribution for Pan e Cioc within two months.

Business Development Manager Coca-Cola Enterprises

Managed sales strategy, business development, and corporate initiatives across a multimillion-dollar Food Service territory in New York and New Jersey. Developed partnerships with hospital, lodging, and restaurant groups and negotiated customer contracts.

Led account management, sales presentations, merchandising execution, trade initiatives, and account manager coaching. Managed a $9 million sales district, achieved 10% year-over-year growth, expanded distribution by 20%, and increased product penetration among existing customers by 15%.

Account Manager Coca-Cola Enterprises

Managed more than 200 key accounts in Lower Manhattan, focusing on sales growth, customer retention, merchandising excellence, promotional execution, and market penetration.

Increased territory sales volume by 40% year over year and achieved the highest sales growth in the 20 oz. bottle category in 1998. Received Best 20 oz. Increase recognition in 1998 Q1 and multiple sales growth and distribution awards.

International Sales Coordinator DKNY (Donna Karan New York)

Supported international sales operations and client development for a global fashion brand. Coordinated seasonal collection preparation with the International Sales team and managed showroom presentations for Italian and South American clients.

Built and maintained relationships with international customers, delivered high-level client support, and contributed to the execution of sales initiatives across global markets.

Marketing and Public Relations Intern Coca-Cola Snibeg S.p.A.

Supported Marketing and Public Relations initiatives through market research, consumer analysis, package positioning, price sensitivity studies, and brand recognition projects.

Contributed to distribution strategy and promotional opportunity development for Nestea, including market expansion and sponsorship research across entertainment, sports, and community channels.

Education

Learning history
No education data available.

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