Growth Marketing & Automation Specialist

I lead the digital strategy for the rehabilitation center from its launch, including brand, website, content, acquisition, and positioning. I also participate in commercial and operational decision-making.

I designed and implemented a Notion-based internal management system used by six physiotherapists to manage clients, sessions, evaluations, and finances. I centralized operational information, documented internal processes, and developed a web platform with personalized experiences based on visitor profiles.

I managed the complete digital ecosystem for a B2B telecommunications company operating in Mexico and the United States. My work contributed to two contracts for plans exceeding USD 5,000 per month.

I built more than 12 marketing automations connecting forms, CRM, email marketing, and lead routing through Make, Zapier, and ActiveCampaign, creating a base of 40 qualified B2B leads. I led the redesign of two B2B websites with more than 30 pages, covering architecture, UX, Figma design, and Webflow development.

I designed and launched the CTX B2B spin-off website in six weeks, including interactive flows, a lead magnet, and CRM automations. I also implemented web analytics, managed Google Ads and LinkedIn Ads budgets, supervised SEO and advertising agencies, corrected SEO indexing issues, and coordinated web and design support.

I founded and led a web design agency with a team of four collaborators and an active portfolio of ten clients. I directed complete web projects for personal brands, service professionals, and companies.

I managed projects from research and structure through UX, design, development, planning, proposals, and delivery. I developed WordPress and Elementor websites with basic SEO and conversion-focused structures, while advising clients on digital presence, landing pages, and sales funnels.

I advised digital brands on sales funnels, email marketing, and Meta Ads campaigns across Facebook Ads and Instagram Ads.

I also designed and developed WordPress and Elementor websites for brands and independent professionals, focusing on digital presence and conversion-oriented web experiences.