Head of Product Management | Consumer Growth, Payments and Pricing

I built a new product area and own strategy for Rappi's end-to-end consumer transaction journey across LATAM, including delivery options, pricing, checkout, payment, and order confirmation.

I lead market-by-market pricing and fee experimentation, generating eight-figure annualized EBITDA impact. I developed elasticity and behavioral segmentation models that balance conversion, affordability, and marketplace unit economics.

I lead the Pricing pod across Business, Product, Engineering, Design, and Data, and drive scheduled delivery and dynamic delivery-option pricing for Restaurants, Retail, and Turbo.

I led product strategy for Rappi's merchant integration ecosystem, serving more than 100,000 merchants and over 200 POS and partner integrations on a channel representing approximately 80% of company GMV.

I scaled integrated order share from 35% to 60%, delivered 6–12% incremental sales per integrated merchant, and increased store uptime by 10%. I also improved order volume through POS integrations and automation.

I shipped AI solutions for merchant outreach and issue classification, reduced support response times from weeks to minutes, and led the evolution of a modular API platform with 99.9% availability.

I owned the end-to-end merchant integration experience across LATAM, including order synchronization, notifications, and partner onboarding.

I improved error handling and integration reliability, achieving a 99.6%+ order-success rate across the platform.

I progressed from Product Owner to Product Manager and Senior Product Manager, with Group Product Manager scope leading PMs and POs for channels, admin, and white-label products.

I scaled B2B contribution from under 1% to 35% of total revenue by building a 0-to-1 business line. I launched localized white-label storefronts for Nubank, Bancolombia, Liverpool, Coppel, Santander, and Visa.

I led post-M&A platform integrations for Viajes Falabella, BestDay, and ViajaNet, reducing integration time from roughly 12 months to three months while coordinating stakeholders across LATAM.

I was a founding team member for Mercado Pago's in-store QR payments, launching the product with Shell gas station chains in Argentina and Brazil before scaling it across LATAM to thousands of merchants.

I led UX and interaction strategy for wallet, investments, asset management, and checkout experiences. I also consolidated fragmented wallet journeys into a unified application and web checkout experience in a regulated financial-services environment.

I designed and taught the Growth & Monetization course for a Product Management certification program reaching more than 10,000 students.

My curriculum covered growth strategy and metrics, revenue management and pricing, segmentation, early adopters, conversion funnels, CAC/LTV, loyalty economics, network effects, and data-driven product management.

I co-founded an information design studio serving clients including National Geographic, Time, and Encyclopaedia Britannica.

I contributed to information design and digital product work for editorial and media organizations.

I led Smart City communication and UX teams and worked on citizen experience products for the Government of Buenos Aires.

I focused on improving public-facing digital experiences through communication, user experience, and service design.

Master of Business Administration.

Product Management program.

Bachelor's degree in Communication.