Gabriela Morales
Gabriela Morales

Digital Marketing and Brand Strategy Specialist

Actively looking · Member since 24 Aug 2026
Message
Location
Caracas, Venezuela
Desired salary
Unspecified
Work preference
Remote Only / Full Time, Freelance
Experience level
Mid

About

Professional summary

I am a results-driven digital marketing professional and brand strategist with more than four years of experience leading 360° communication campaigns, social media strategy, and creative projects for regional and international brands.

I specialize in building consistent brand experiences across organic, paid, internal, and audiovisual communication channels. My work combines strategic planning, KPI definition, audience growth, content direction, and performance analysis.

I have managed multi-client accounts and coordinated cross-functional teams of designers, editors, community managers, agencies, vendors, and clients. I am experienced in keeping projects on schedule while maintaining high creative and brand-quality standards.

I use data-driven insights from marketing analytics, social listening, CRM, and advertising platforms to optimize campaigns, improve engagement, and support commercial objectives. I have contributed to audience growth, lead reporting, loyalty initiatives, and digital media planning.

I am comfortable working in remote and collaborative environments, leveraging project-management tools and applied AI to streamline communication, operations, and content production. I bring a proactive, organized, and brand-focused approach to every project.

Skills

24 capabilities

Tech stack & tools

Working toolkit

Collaboration

Communications

Design

Experience

Career history

Marketing Specialist – Brand, CuidaSalud VidaInsurtech (Grupo Venemergencia)

Coordinate digital communications and brand materials for CuidaSalud, ensuring alignment with corporate positioning and visual consistency. Manage relationships with creative agencies and vendors, providing feedback on proposals, content calendars, and campaign strategies.

Support strategic planning and production of audiovisual and communication assets. Analyze market trends, consumer behavior, and competitors; prepare campaign performance reports with recommendations; and assist with budget tracking, promotional materials, and vendor management.

Multi-Client Brand Management Freelance Creative Consultant

Manage end-to-end marketing operations for Páramo Café and Babel Restaurant, supporting annual strategies, commercial goals, campaigns, and brand activations across multiple locations.

Coordinate designers, community managers, vendors, and clients to deliver projects on time and to quality standards. Manage CRM platforms, loyalty initiatives, customer follow-ups, project priorities, and communication between operations, marketing, and executive leadership.

Digital Marketing Analyst Grupo San Simón

Led the complete digital strategy for the @somossansimon commercial account, contributing to a 70% increase in followers through targeted organic strategies and digital media plans. Directed external agencies on content creation, community management, and paid media activities.

Managed the digital rollout of the "San Simón Como te gusta" campaign from KPI definition through execution. Developed endomarketing initiatives and delivered monthly reports on traffic, engagement, and leads with data-driven recommendations for marketing leadership.

Content Coordinator REM Media & Consulting

Led communication and content strategies for Mercado Libre Venezuela, Mercado Libre Inmuebles LatAm, Cinecolor, and Laboratorios Vargas. Coordinated creative teams of designers and editors while ensuring timely, high-quality deliverables.

Supervised graphic and audiovisual production to maintain visual cohesion and compliance with each brand's guidelines. Directed real-time event coverage and created live content to improve digital engagement during launches.

Content Manager Smash Creative Agency

Led strategic content creation for brands across diverse industries and coordinated graphic designers and video editors throughout the production process.

Implemented and monitored visual identity across digital platforms, evaluating content performance through engagement and conversion metrics to support continuous optimization.

Digital Analyst Al Agua Cinema

Analyzed digital campaign data and marketing metrics to assess communication performance and identify optimization opportunities.

Prepared comprehensive impact reports and actionable recommendations to improve campaign strategy and results.

Community Manager WiWo

Managed online communities and social media campaigns for a remote Chile-based organization.

Used Metricool and Google Analytics to monitor performance, analyze results, and make data-driven adjustments to campaign and community-management activities.

Education

Learning history

CIAP – UCAB

Diploma, Marketing Management

Diploma in Marketing Management. Final average: 18.6 / 20.

Universidad Monteávila

Bachelor's Degree, Social Communication

Bachelor's Degree in Social Communication.

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