Social Media Manager and Brand Strategist

I coordinate digital communication and brand materials for CuidaSalud, ensuring consistency with corporate positioning and brand guidelines.

I manage relationships with creative agencies and vendors, provide feedback on content calendars and campaign proposals, and support audiovisual production. I also analyze market trends, consumer behavior, and competitors to strengthen brand positioning.

I prepare campaign performance reports with strategic recommendations, while supporting budget tracking, promotional material coordination, and vendor management.

I manage end-to-end marketing operations for Páramo Café and Babel Restaurant, supporting annual strategies and commercial objectives.

I coordinate campaigns and brand activations across multiple locations while ensuring consistent customer experiences and timely execution.

I lead cross-functional collaboration among designers, community managers, vendors, clients, operations, marketing teams, and executive leadership. I also manage CRM platforms, loyalty initiatives, customer follow-ups, and project priorities.

I led the digital strategy for the @somossansimon commercial account, increasing its follower base by 70% through organic content strategies and digital media planning.

I directed external agencies responsible for content creation, community management, Google Ads, and Facebook Ads, ensuring alignment with brand briefs and objectives.

I managed the digital rollout of the San Simón Como te gusta campaign, from KPI definition through execution. I also developed internal marketing initiatives and monthly reports on traffic, engagement, and leads.

I led communication and content strategies for Mercado Libre Venezuela, Mercado Libre Inmuebles LatAm, Cinecolor, and Laboratorios Vargas.

I managed designers and editors, ensuring quality standards, deadline compliance, and alignment with each account's brand guidelines.

I supervised graphic and audiovisual production and directed real-time event coverage to create live content and improve engagement during major launches.

I led strategic content creation for brands across diverse industries and coordinated graphic designers and video editors.

I implemented and monitored visual identity across digital platforms to maintain consistent brand communication.

I evaluated content impact using engagement and conversion metrics to inform continuous optimization.

I analyzed digital campaign data and performance metrics to optimize communication strategies.

I produced comprehensive impact reports and translated analytical findings into actionable recommendations for campaign improvement.

I managed online communities and social media campaigns for a remote Chile-based organization.

I used Metricool and Google Analytics to monitor performance, identify opportunities, and make data-driven adjustments to campaign execution.

Diploma in Marketing Management. Final average: 18.6 out of 20.

Bachelor's Degree in Social Communication.