I am a digital communications and content strategist with experience developing high-impact social media campaigns, digital positioning strategies, and institutional communication initiatives.
I turn strategic objectives into measurable communication results, including audience growth, engagement, market preference, and improved brand visibility. My work combines content strategy, copywriting, storytelling, and campaign coordination.
I have supported public-sector and political communication projects, helping organizations create approachable, consistent, and high-reach digital presences. I have contributed to brand reputation management and crisis-response communication planning.
I am experienced in coordinating social media narratives, advertising activity, audiovisual content, and copywriting teams across multiple channels. I have used platforms such as TikTok to help institutions connect with new audiences.
I have contributed to digital campaigns that achieved 54.7% and 53% market preference in their respective positioning projects. I also have experience with competitive analysis, personal brand positioning, media relations, and event communication.
I am looking to bring my execution-focused approach to brand, content, and digital marketing projects in the private sector.
Contributed to transforming institutional communications into more engaging, high-impact digital content, using video production to make complex information accessible to broad audiences.
Strengthened audience communication channels through relatable and dynamic storytelling, helping institutional content reach a wider public in a clear and engaging format.
Coordinated the integrated communications strategy for a project that achieved 54.7% market preference over its direct competition. Helped strengthen public image through a differentiated social media approach, including TikTok to connect with new audiences.
Supported advertising campaign execution, competitive analysis, content management, and personal brand positioning to ensure visibility and consistency across digital messaging.
Contributed to the digital strategy of a large-scale organization, supporting digital customer engagement campaigns and institutional brand positioning.
Developed high-reach social media content, supported Meta Ads spend coordination, and collaborated on brand reputation crisis-response plans to maintain a strong and approachable public image.
Collaborated on the design and implementation of a digital strategy for a brand-positioning project that reached 53% market preference.
Created content aligned with the new brand positioning, including a 360-degree social media narrative, advertising campaigns, and messaging strategy. Supported coordination of digital, audiovisual, and copywriting teams.
Participated in communications strategy during the initial phase of a positioning project, supporting development of the client's public and media profile.
Helped build relationships with media outlets, civil organizations, and academic institutions. Supported informational material production, public event planning, and media coverage coordination.
Bachelor's Degree, Communication Sciences
Bachelor's degree in Communication Sciences. Undergraduate thesis project: Modernization of the Chihuahua Municipal Government Web Portal.
Master's Degree, Strategic Political Communication
Graduate coursework completed; currently writing thesis.
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