Content Marketing Strategist & SEO Manager

Founded and lead a marketing and content consultancy that builds programs from the ground up for expertise-driven companies in biotech IT, cybersecurity, IT services, insurance, and design. Own the strategy, the editorial system, and the search program, and direct the freelance writers and designers who produce alongside me.

Trained 6 writers, designers, and client team members on brand voice, SEO standards, and editorial QA. Direct small contributor teams across concurrent client programs, owning scope, timelines, and final review on every deliverable.

Build the AI systems that let a small team produce at volume: brand voice models trained on what a company actually publishes, prompt libraries tied to approved messaging, and drafting agents built in Claude that work across Notion, Canva, and Google.

Lead SEO, GEO, and AEO strategy, messaging architecture, and content operations, and report the KPIs that show what worked.

Basis Bio: built a separate voice model for each of three founders, running as thought leadership agents. Veyah Studio: built the brand voice system and the agent that sustains 3 to 4 posts a week for a brand with no content team.

Deliver high-volume SEO content strategy and writing for clients including Insurify, Angi/HomeAdvisor, Zowie.ai, Liquid Web, Hudson Energy, Just Energy, Inc., and Orbit Media Studios. Serve home services, insurance, retail energy, eCommerce, and emerging technology clients remotely.

Conduct keyword research, competitor analysis, on-page optimization, and long-form content development. Produced localized home insurance content for Insurify, achieved position-one rankings for competitive home-services terms for Angi/HomeAdvisor, and wrote practitioner-informed AI customer service automation content for Zowie.ai.

Manage content calendars across concurrent client engagements and collaborate with editors, SEO strategists, and internal marketing teams to improve content based on performance data and changing business priorities.

Served as the first marketing hire on the Brand and Communications team for a white-glove IT consultancy serving venture capital and life sciences clients. Built the company's content and SEO program from the ground up.

Grew organic traffic from fewer than 100 monthly page visits to thousands within 90 days, then tripled traffic again over the following six months. Created SEO standards, content standards, brand voice guidelines, and an overarching content strategy based on an audit of the full content ecosystem.

Developed and tested LinkedIn strategies that increased engagement by 45%, managed LinkedIn advertising for case studies and company-page promotion, and measured KPIs through Google Analytics and LinkedIn. Wrote website copy, case studies, thought leadership, and edited The Occam company newsletter.

Led the social and content department at a digital marketing agency, managing processes, audits, and strategy for multiple technology clients simultaneously. Supported cybersecurity, data center, web hosting, and development accounts.

Built and scaled content and social programs that increased traffic and engagement by up to 1000% for individual accounts. Wrote and edited SEO content, managed channel distribution, and established editorial standards, documentation, and repeatable content processes.

Delivered monthly analytics reporting using Ahrefs and Google Analytics. Trained team members and educated clients on digital marketing fundamentals.

Developed and executed social media and content strategies to increase brand awareness and audience engagement.

Managed editorial calendars, coordinated multichannel content distribution, and analyzed campaign performance metrics to optimize content effectiveness.

Managed social media campaigns focused on audience growth and engagement.

Implemented and optimized digital marketing strategies across social platforms.