Growth Marketing Manager | Senior Marketing Manager

Worked for an international custom tour and rail ticket booking provider, managing and optimizing large paid-search accounts for rail tickets and custom tours. Owned budgets, bids, and performance against CAC and ROAS targets across Google Ads and Bing Ads.

Built an automated email acquisition and lead-nurture engine using n8n to reduce manual bottlenecks and accelerate lead flow. Implemented cross-channel tracking and unified Tableau reporting, while running ongoing CRO experiments on high-traffic landing pages to reduce drop-off.

Designed and deployed long-term multi-channel digital advertising tactics for an enterprise media publisher serving CX and DX professionals. Overhauled portal funnels and customer journeys to remove user drop-offs, producing a 355% increase in participant acquisition.

Used advanced AI prompt structures to automate targeted marketing-copy variations. This work contributed to a 24% expansion of the core subscriber database within three months.

Co-founded an early-stage B2B AI startup focused on AI agents for sales, support, and staff training. Built the product marketing foundation from zero, including positioning, go-to-market strategy, full-funnel marketing, and acquisition campaigns.

Scaled a three-day workshop to more than 1,000 customers in two months through iterative testing of ad concepts, copy, and offers. The startup received first place in Belarus' national AI in Practice award, joined an accelerator, gained business-media coverage, and was represented at industry forums.

Founded and run a digital marketing agency serving e-commerce, B2B, and B2C clients. Delivered more than 180 multi-channel campaigns over a decade for major regional brands, contributing to multi-million-dollar client revenue.

Lead daily paid-media strategy and execution across Google, Bing, Meta, and LinkedIn, including audiences, bidding, landing-page copy, creative, and performance optimization. Also delivered two-day offline performance advertising trainings for business owners and specialists.

Owned always-on paid acquisition campaigns across Meta, Google, and Bing for a global online printing and e-commerce technology provider. Managed budgets exceeding $300K per month and reduced ad spend by 36% while increasing conversions by 48% during the first year.

Led DACH market entry through an affiliate strategy that delivered 110% year-over-year revenue growth. Conducted consumer research and landing-page A/B testing to reduce CPC and bounce rate and improve e-commerce campaign alignment.