Senior Product & Go-to-Market Leader

I shape the global value proposition and go-to-market strategy for ESET Corporate Solutions, developing commercial strategies for a €300M+ enterprise opportunity across SOC, Private Security, Scanning and Threat Intelligence solutions.

I build scalable product marketing, messaging and sales enablement frameworks that translate cybersecurity technology into business outcomes. I also develop industry-specific propositions for Banking, Aerospace, NATO, Utilities and Operational Technology, and designed a Global Partner Program proposal to support OT-market expansion.

I built and led a five-person product team, owning product management, strategy, roadmaps, commercialization, customer lifecycle management, revenue growth and KPIs for digital and non-digital financial products. I also participated in the European Innovation Team, evaluating emerging solutions and presenting recommendations to stakeholders.

I delivered embedded insurance products with more than 60% penetration and a 10% retention improvement, and negotiated partnerships with AXA and MetLife that contributed to 18% revenue growth. I led delivery of the AI-powered Creditea lending platform, improving approval efficiency by 35%, and helped reduce project delays by 30% through cross-functional alignment.

I managed business operations, P&L ownership and a team of seven employees while leading growth strategy, operational execution and digital transformation initiatives for an e-commerce platform.

I developed digital marketing, acquisition and lifecycle strategies that increased revenue by 15% and repeat purchases by 20%. I led platform migration, modernization, redesign and application integrations, increasing checkout completion by 25% and reducing acquisition costs by 10% through analytics, experimentation and performance marketing.

I managed more than €2M in regional investments across 12 countries, leading partner marketing and ecosystem strategies that increased partner engagement by 25%, reduced churn and supported commercial growth. I led cybersecurity GTM, demand generation, field marketing and partner campaigns across EMEA.

I owned product and partner marketing for AVG business solutions, creating positioning, enablement materials and adoption programs. I launched AVG CloudCare to more than 2,000 IT partners, enabling activation of over 250,000 services and earning MSP World Cup Award recognition; I also led ABM, CRM, MDF allocation and portfolio optimization initiatives.

I managed a €3M+ marketing budget and led pan-European employer branding and recruitment marketing initiatives across 20 markets, strengthening employer positioning, digital presence and talent attraction.

I defined and executed the European Employer Value Proposition and integrated employer branding strategy across markets, channels and candidate touchpoints. I partnered with senior leaders, HR, recruitment and marketing teams to align workforce needs with business priorities.

MBA in Marketing.