UX/UI Designer and Product Designer

Led end-to-end design for an enterprise platform enabling administrators and field agents to monitor sanitation initiatives, manage field operations, and track progress toward eliminating open defecation across rural communities. The work improved task success rates by 15%.

Conducted usability testing and behavioral analysis using Hotjar, iterating workflows and interfaces to reduce average task completion time by 25%. Built a scalable design system and reusable component library, reducing development effort by 25%, improving accessibility, and accelerating feature delivery. Created user flows, wireframes, prototypes, and high-fidelity designs while partnering with cross-functional teams through discovery and delivery.

Designed a low-code AI workflow platform adopted by more than 300 businesses, enabling non-technical users to build and automate AI-powered workflows through a visual interface. Collaborated with product managers, engineers, and stakeholders to define requirements and create workflow experiences integrating Twilio, Slack, SharePoint, AWS, and Textract.

Analyzed onboarding behavior and redesigned the experience using progressive disclosure, improving first-time user success by 30% and reducing time-to-value. Conducted product research, competitive analysis, and workflow discovery to shape MVP features, while translating complex requirements into user flows, wireframes, prototypes, and supporting documentation.

Led the design of an IoT cold-chain monitoring platform featuring real-time dashboards and alert-driven workflows. The platform enabled operators to identify temperature variances quickly and reduce product-loss risks across healthcare, pharmaceutical, and food supply chains.

Analyzed dashboard behavior through analytics and usability testing, using insights to improve information architecture and user flows. These improvements reduced customer support tickets by 30%. Also facilitated journey-mapping sessions and design-thinking workshops that aligned stakeholders on priorities and reduced recurring planning meetings by 20%.

Led end-to-end design of a merchant management platform that enabled businesses to manage inventory, monitor transactions, track orders, and oversee daily e-commerce operations from a centralized dashboard.

Simplified complex merchant workflows through responsive, cross-platform experiences, reducing user errors by 20% and post-launch defects by 15%. Collaborated with product managers and engineers to define requirements, prioritize features, and support implementation of payment, checkout, and merchant operations workflows.