Naomi Urdiales
Naomi Urdiales

SEO/GEO/AEO Content Strategist and Copywriter

Open to offers · Member since 26 Aug 2026
Message
Location
Mexico
Desired salary
Unspecified
Work preference
Remote Only / Freelance
Experience level
Senior

About

Professional summary

I am an SEO, GEO, and AEO strategist and copywriter focused on building organic, local, and AI-search visibility. I combine technical SEO, content strategy, and conversion-focused copywriting to help brands perform across traditional and emerging search environments.

I have experience supporting healthcare, home services, B2B staffing, beauty, lifestyle, retail, and editorial clients. My work spans technical audits, keyword research, search-intent mapping, on-page optimization, content briefs, internal linking, schema strategy, and performance reporting.

I create content designed for Google Search, Google AI Overviews, ChatGPT, Perplexity, Claude, and other answer-engine environments. I focus on topical authority, clear information architecture, citation-friendly content structures, FAQ development, and credibility signals.

I am comfortable managing search visibility initiatives end to end, from audits and technical fixes through editorial workflows, SOP development, quality assurance, and reporting dashboards. I also train and direct virtual assistants and create prompt templates for AI-assisted content production.

As a writer and editor, I adapt to brand voices while maintaining SEO standards and editorial quality. I have produced high-volume content, coordinated global editorial calendars, managed CMS publishing workflows, and developed newsletter strategies.

I also bring frontend content implementation experience using HTML, CSS, and JavaScript. This allows me to bridge editorial strategy with technical delivery, accessibility improvements, Core Web Vitals optimization, schema markup, and streamlined publishing workflows.

Skills

24 capabilities

Tech stack & tools

Working toolkit

Collaboration

Design

Development

Languages & Frameworks

Experience

Career history

Beauty & Lifestyle Writer Confidential Global Client

Produced high-volume SEO-optimized articles across beauty, wellness, and health verticals while maintaining adherence to editorial calendars and brand standards.

Optimized headlines, meta descriptions, body copy, heading structures, and internal links using Surfer SEO and Clearscope. Supported improved click-through rates and organic rankings through search-intent-aligned content.

Fashion & Culture Content Editor Confidential Editorial Client

Balanced SEO objectives with distinctive editorial voice for fashion, culture, and lifestyle content across international markets.

Managed CMS publishing workflows including metadata tagging, image optimization, scheduling, cultural research, and fact-checking. Developed segmented newsletter strategies and A/B-tested subject lines to improve engagement.

Frontend Content Integrator Independent Projects

Implemented editorial content using HTML, CSS, and JavaScript, connecting content strategy with technical publishing delivery.

Improved accessibility, Core Web Vitals, page performance, and structured data implementation. Integrated third-party APIs and CMS tools to streamline publishing workflows.

Education

Learning history
No education data available.

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