Product Designer

I take on selected projects alongside my main roles, spanning product and communication design. My work includes UX/UI for digital products, landing pages, visual identity, web design, and digital content.

I work with small businesses and independent creatives across fashion, fine arts, and other industries. I lead the full process independently, from discovery and understanding client needs through final delivery.

Led and contributed to the end-to-end design of new product features, from early sketches and research to high-fidelity designs, developer handoff, and launch QA. Maintained and evolved the design system, with components reviewed in Storybook and Chromatic before production.

Led the Survey Themes customisation feature and collaborated on an AI assistant for the survey builder and an AI chat flow for creating surveys. Shipped Research Goals and new question types including CSAT, Star Rating, Constant Sum, and MaxDiff, while contributing to a broader interface redesign.

Designed interfaces for multiple products in Ecler's professional AV software ecosystem, used by engineers and system administrators in hotels, auditoriums, corporate spaces, and entertainment venues. Built and maintained a unified design system to ensure consistency across growing product platforms.

Designed Ecler PLEX and CLOUD from the ground up, led a full redesign of the VIDA mobile app, began interface work for HALO, and designed initial screens and settings for PULSO. Conducted user research and benchmark assessments while ensuring accessibility across platforms.

Designed visual identities, concert posters, advertisements, and promotional materials for Portuguese music artists, including Os Azeitonas, Quinta do Bill, Fernando Tordo, and UFH.

Created and managed social media content for multiple artist accounts, designed album and vinyl promotional imagery, developed online-store assets, and contributed to website content management and revamping.

Worked on creative projects including packaging design for food brands such as José Gourmet and digital illustrations for children's books. Created merchandising products and contributed to creative work alongside Portuguese artist Luís Mendonça (Gémeo).

Led social media content strategy for several clients and designed marketing campaigns across digital and print media.

Designed communication materials for one of Portugal's leading cultural institutions, producing print and digital work including posters, MUPIs, brochures, and editorial pagination.

Created campaign assets for hundreds of annual concerts and events across Piano, Jazz, and Resident Groups programming. Also managed social media content, email marketing, and newsletters to promote programmes and engage audiences.

Co-organise in one of the world's largest design communities
Plan and run local events, from venue sourcing and catering to partnerships with local organisations
Meet and reach out to potential speakers to bring to the events
Create content and maintain documentation for the Porto chapter
Build an inclusive space where designers in Porto can connect, learn, and grow together

Studied end-to-end digital product and brand experience design, including user research, problem framing, functional prototyping, Agile, and Design Sprint methodologies. Coursework covered UX research, interaction design, customer journey mapping, and no-code/HTML/CSS implementation. Final project: VEGA, an AI-powered sustainable shopping assistant.

Completed an intensive UX/UI programme covering research, visual design, and design systems. Delivered projects involving wireframes, design systems, prototypes, a responsive B2B website, and usability improvements for a B2C mobile app.

Studied design fundamentals including colour theory, typography, layout, editorial design, illustration, packaging, and digital design using Adobe Creative Cloud. Received an early introduction to digital product design through mobile screen design in Sketch.

Studied graphic and communication design, editorial pagination, illustration, and traditional printing techniques. Built early web design experience using Dreamweaver and Flash.