I am a Marketing Specialist with experience in paid media, digital strategy, branding, content creation, and audiovisual production.
I develop and optimize advertising campaigns across Meta Ads, Google Ads, and TikTok Ads, using performance metrics such as CTR, CPC, CPA, and ROAS to improve results.
I have worked with national and international brands as a freelance content creator, social media manager, audiovisual producer, and graphic designer. I create digital content and adapt written and audiovisual messaging to market trends.
I have experience coordinating social media and graphic design teams, planning digital campaigns, improving processes, and supporting sales through social advertising.
I also have event marketing experience, including branding, campaign management, audiovisual production, and digital coverage for sporting events. I hold a bachelor's degree in Management and Administrative Sciences with a Marketing major and a master's degree in Marketing and Sales.
I develop and execute advertising plans aligned with business and marketing objectives. I manage campaigns across Meta Ads, Google Ads, and TikTok Ads.
I analyze CTR, CPC, CPA, and ROAS to optimize campaign performance. I collaborate with design and content teams, prepare executive reports, and provide expertise in paid media, segmentation, and media planning.
I work with national and international brands as a social media manager, audiovisual producer, graphic designer, and content creator. I create digital materials and support marketing teams with audiovisual and social advertising campaigns.
I write content for web platforms and social networks, including X, Instagram, and Facebook. I specialize in digital marketing strategies and adapting audiovisual and written content to market trends.
I supported the marketing and design of national and international sporting events through event identity development, branding, audiovisual production, and campaign management.
My work included content and campaign support for Puerto Cabello Premier Padel P2, Drácula Tennis Open, and the Venezuela Davis Cup Team match against China (Taiwan).
I coordinated social media and graphic design teams to implement digital strategies for a nationwide refrigeration company. I designed and executed advertising campaigns to promote products and support the sales process through social networks.
I supervised team deliverables, ensured objective compliance, improved processes, and planned digital and physical branding initiatives to strengthen the company's online presence.
Bachelor of Management and Administrative Sciences, Marketing
Major in Marketing.
Master Degree, Marketing and Sales
Master's degree in Marketing and Sales.
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