John Florez cover
John Florez
John Florez

Regional Enterprise Sales & Growth Leader | Strategic Accounts | Cloud & Hybrid Infrastructure

Actively looking · Member since 1 Sep 2026
Message
Location
Spain
Desired salary
from 90k USD/yearly
Work preference
Hybrid / Full Time, Part Time
Experience level
Senior

About

Professional summary

I am an enterprise technology sales leader with more than 17 years of experience driving revenue growth, developing markets, winning new logos, and expanding strategic accounts across multi-country territories.

I specialize in large enterprise sales, account strategy, territory planning, complex sales cycles, executive engagement, pipeline generation, forecasting, and commercial negotiation. I have worked closely with CIOs, IT leaders, technical teams, procurement, finance, systems integrators, and channel partners.

My commercial background includes enterprise infrastructure, data protection, cyber resilience, protection and recovery, cloud, data center solutions, storage, networking, and server technologies. I have extensive experience positioning Dell data protection solutions and related services.

I have consistently delivered quota attainment, account expansion, renewals, retention, and long-term customer value through disciplined opportunity management and customer success practices. I am experienced in partner-led go-to-market execution across developing markets.

I have also led cross-functional teams spanning pre-sales, marketing, logistics, and administration, helping scale an early-stage business into a company generating more than $40M in annual revenue.

I am seeking to apply my enterprise sales foundation to a Large Enterprise Sales Director role in Spain, with a focus on cybersecurity, identity resilience, and Active Directory protection and recovery.

Notice period: 2 weeks

Skills

29 capabilities

Tech stack & tools

Working toolkit

Marketing and Sales Tools

Experience

Career history

Territory Manager Information Management Corp

Owned a $15.9M individual annual quota and regional sales strategy across enterprise and mid-market accounts in Central America and the Caribbean. Led new-logo acquisition, account expansion, renewals, and partner-led opportunities across developing markets.

Delivered 18% CAGR over three consecutive years and increased data storage and Dell data protection market share by 30% year over year. Managed an 80+ active-opportunity pipeline in Salesforce, led complex multi-stakeholder sales cycles, and drove retention, adoption, upsell, and cross-sell. Functionally led an eight-person cross-functional team and helped scale the business from launch stage to more than $40M in annual revenue.

Account Manager EMC Information Systems

Exceeded 120% of annual sales quota and generated more than $2M in booked revenue through strategic account planning, business development, and complex enterprise sales execution across Central America and the Caribbean.

Built executive relationships by aligning customer priorities with enterprise infrastructure, storage, data management, data protection, and recovery requirements. Improved opportunity governance and quarterly forecast accuracy through standardized sales processes and disciplined Salesforce CRM management.

Sales Associate EMC Information Systems

Increased sales pipeline by 35% year over year and created $5M in new business opportunities across Central America and the Caribbean.

Supported channel development, prospect engagement, opportunity qualification, and solution-oriented presentations to advance enterprise sales opportunities.

Account Manager, Latin America Frost & Sullivan

Managed account relationships and commercial activities for Latin American customers.

Supported account growth, customer engagement, and sales development within the regional market.

Inside Territory Sales Representative, Mexico IBM

Worked as an Inside Territory Sales Representative serving the Mexico market.

Supported territory sales execution, customer engagement, and business development activities.

Education

Learning history

University of Bath

MBA

Master of Business Administration.

Aston Business School

MSc, Accounting & Business

Master of Science in Accounting and Business.

Pontifical Xavierian University

BSc, Business Administration

Bachelor of Science in Business Administration.

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