JASON MC CONNELL

Senior Director of Marketing Strategy and Analytics

Actively looking · Member since 9 Sep 2026

Message

Location: Aurora, United States

Desired salary: Unspecified

Work preference: Remote Only

Experience level: Senior

About

Professional summary

I am a senior marketing and analytics leader with more than 15 years of experience driving revenue growth, customer acquisition, and measurable return on investment. I combine strategic marketing leadership with deep expertise in data analysis, P&L management, digital transformation, and cross-functional execution.

I have built and restructured high-performing marketing and IT teams, recruited specialized leadership talent, and created operating models that improve accountability and performance. My leadership approach emphasizes clear KPIs, weekly performance reviews, stakeholder alignment, coaching, and scalable processes.

I specialize in omnichannel marketing strategy across digital, email, paid search, SEO, SEM, direct mail, print, SMS, CTV, and in-store channels. I have led multimillion-dollar campaigns, developed go-to-market strategies, and delivered growth initiatives across local and national markets.

I use customer data, dashboards, attribution, predictive analytics, and personalization to improve traffic, conversion rates, sales, and customer retention. I have led customer data platform implementation and integrated marketing technology capabilities with Google and Meta to enable targeted journeys and automated audience development.

I also bring a strong financial background in accounting, budgeting, cash management, operational improvement, and P&L accountability. More recently, I have adopted AI tools, including Microsoft Copilot, to streamline reporting, improve forecasting, generate complex insights, and support better business decisions.

Skills

53 capabilities

Tech stack & tools

Working toolkit

Development

Google OAuth

Experience

Career history

Senior Director of Marketing Strategy, Analytics and Account Management Spring Green

2019 – Present

Led marketing strategy, analytics, and account management for a multi-market organization. Drove more than $100M in system revenue growth from a $53M base in under six years by improving coordination between marketing and account teams and optimizing seasonal local campaigns.

Managed more than $10M in multichannel campaigns across 120+ local markets and a $3M centralized advertising fund. Developed a three-year marketing and technology roadmap, improved website traffic by 50% and lead conversion by 35%, increased customer acquisition by 50%, and improved national call-center sales conversion by more than 90% through KPI dashboards and performance reviews.

Partnered with the COO to restructure marketing and IT teams, recruiting 15+ leadership and specialist roles and improving team performance by 60%. Led customer data platform implementation to automate audience generation, cross-channel journeys, attribution reporting, and dynamic personalization.

Director of Marketing & Business Development Sears

2011 – 2018

Directed marketing and business-development initiatives supporting more than $1.5B in annual sales volume. Launched predictive, customer-data-platform-driven campaigns reaching more than 30 million users across email, search, display, and direct marketing channels.

Established Shop Your Way as a leading national loyalty program and generated a $53M sales increase between 2016 and 2017. Delivered campaign ROI of up to 88%, increased new-customer lift by 37%, and generated 52% incremental sales through personalized in-store and online acquisition programs.

Designed go-to-market tests and strategic initiatives that reduced expenditures by $200M and improved combined EBITDA by $35M. Integrated complex omnichannel marketing technology and campaigns across email, paid search, SEO, SEM, direct mail, POS, SMS, radio, television, video, print, and in-store media.

Accounting and Financial Consultant RSM McGladrey

2007 – 2011

Provided accounting and financial consulting services to retail, manufacturing, nonprofit, franchise, and distribution clients. Improved operating profit by up to 150% through refined budgeting processes and P&L management.

Reduced business expenses by up to 50% by optimizing annual budgeting processes and improved cash flow by up to 70% through a technology system that improved billing accuracy and reduced accounts-receivable turnover. Supported outside-investment growth and delivered bank reconciliation procedures with 99% accuracy.

Managed the transfer of fixed-assets system management from the United States to Mumbai, India, supporting operational scale for more than 15 clients. Developed the SARG (Same Account Revenue Growth) program within Quatrro FPO Solutions.