Senior Product Manager

Led the product lifecycle and backlog prioritization for five strategic financial products: Private Label Card, Credit Card, Loans, Insurance, and Open Finance. Aligned business strategy with technology execution through product discovery, user stories, acceptance criteria, backlog refinement, testing, and production release tracking.

Acted as the primary liaison among business, technology, operations, fraud, compliance, CRM, marketing, IT vendors, and executive leadership. Monitored sales volume, implementation lead time, financial results, churn, and complaints, while mitigating operational risks and resolving production incidents during major commercial campaigns.

Executed go-to-market strategy and operational readiness for more than ten financial product launches, taking initiatives from design through nationwide implementation. Coordinated homologation, user acceptance testing, release management, and operational readiness milestones with external vendors.

Led transformation projects including Instant Card Issuance, fully digital statements, and Sustainable Card issuance. Increased email and SMS statement delivery from 80% to 100% and supported the expansion of sustainable card issuance from 20% in 2021 to 100% in 2026.

Managed relationships and SLAs with five major national vendors supporting credit card processing, production, and distribution. Ensured operational performance across billing cycles, card issuance, returned-card operations, and customer experience KPIs.

Led more than ten process optimization initiatives involving operations, invoices, and card logistics. These initiatives generated approximately R$5 million per month in cost savings across the combined project portfolio.

Served as a liaison between technical development teams and senior leadership, facilitating priority alignment, executive status reporting, and technology roadmap evolution.

Performed IT vendor governance and analyzed operational data for storage and backup infrastructure. Supported initiatives focused on system availability and operational reliability.

Managed financial-services operations involving credit cards, boleto processing, customer communications, and billing. Supported day-to-day operational activities in a global corporate environment.

Collaborated with cross-functional teams across the USA, UK, Mexico, Chile, Argentina, and India, and created a monthly best-practices forum. Participated in HSBC's operational transition and consolidation to Banco Bradesco, including process handovers and vendor integration.

Postgraduate degree in Digital Marketing with emphasis on people management, leadership, and strategy.

Bachelor's degree focused on management, strategy, and business.