Programmatic Strategy Lead

I advise startup brands on digital activation, go-to-market planning, programmatic enablement, and cross-channel growth strategy.

I oversee audience planning, creative testing, campaign optimisation support, and performance tracking across programmatic channels and Meta Ads. I also prepare affiliate partners for first-campaign readiness and support ecommerce expansion through channel planning, messaging alignment, and performance reviews.

Planned, executed, and optimised programmatic campaigns for iGaming and crypto portfolios across APAC, US, Pacific, and EMEA markets. Campaigns were managed through Adform, Match2One, Datawrkz, Cointraffic, and Coinzilla.

Produced NGR and churn analyses, tested bidding approaches, and converted performance signals into trading actions. Defined requirements for Tableau and Looker dashboards and contributed domain validation to n8n reporting and monitoring workflows with Slack and Telegram alerts.

Owned advertiser and agency relationships, connecting campaign performance, platform capabilities, and commercial priorities. Prepared RFP responses and supported the full cycle from client acquisition and solution positioning to campaign delivery and account growth.

Led emerging-business activity in India and secured high-value programmatic pitches totalling INR 1.6 crore. Directed campaign setup and optimisation against ROAS and CPA goals while identifying retention, upsell, and cross-sell opportunities.

Managed planning, activation, and optimisation for display, video, native, CTV, and DOOH campaigns using RTB, PMP, and ad-network buying models. Served as a platform specialist for managed-service clients and created testing frameworks and performance recommendations.

Drove more than 120% year-on-year managed-service revenue growth and expanded self-service account budgets by 200% to 700%. Mentored regional traders, handled escalations, delivered platform demonstrations, and contributed to trading playbooks and process improvements.

Led stakeholder communications and established publishing and digital-marketing support for the organisation.

Coordinated social-media, website, and design activities to support communication objectives and stakeholder engagement.

Prepared sponsorship proposals, pitch documents, and communication plans for local clients and events.

Supported event-focused client communications and proposal development activities.

Managed agency-client communications, budgets, and negotiations for campaign engagements.

Coordinated campaign development and delivery to help ensure work was completed on schedule.

Post Graduate Diploma in Management in Marketing Communication.

Bachelor of Arts in Economics.